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Latest Articles
The GO Logomark – an evolution of GoDaddy’s brand

The GO Logomark – an evolution of GoDaddy’s brand

Posted on January 17, 2020

Category: Branding, Business, Corporate Identity, Marketing

GoDaddy is one of the most well known and established internet companies. Since 1997 GoDaddy has become the Go-to website for getting your domain names. Now, in 2020, the brand has evolved into much more. From web hosting to website builder products to new domain endings like .xyz, GoDaddy has expanded into many additional small business product lines in order to propel all elements of an online presence. As the company has evolved in its business offerings, so has its branding.  To begin, let’s have a look at the old and new to achieve a visual comparison.

 

At first glance, there seems to be little connection between the two logos at all, except the super sticky high recall name. The two logo types might as well belong to two different enterprises, originating from opposite corners of the world, oblivious to one another.

The evolution of the GoDaddy logo to what it is today covers color composition, font, style, and symbol to appear as a reincarnation of sorts. They’ve dropped the .com since everyone who needs to know, already know what it is. The elder-looking Fido Dido caricature has been replaced with a simple unending line symbol that presents a store of interpretations. The color variations are entirely modern and fewer while the font is a more serious serif that means business.

Since the company’s inception in 1997, the brand has seen many changes and acquisitions. Each business move inspired a slight variation to the brand positioning and therefore, logo. For example, the center logo, among the 3 above, was born in 2018.

But that’s all in the past..

What interests us now is the latest GoDaddy logo which is such a welcome change from the former ones. And here’s exactly why:

The Real Deal

There may have been a time when GoDaddy needed an ‘out-of-box’ logo idea to attract the right entrepreneurial clientèle. But no longer…

Today, Godaddy has tens of millions of customers, globally. Over 20% of the domains registered on the www are registered by GoDaddy. Their success speaks for itself. Hence, they are able to assume a more confident, though somewhat out-of-your-face (opposite of in-your-face) stance.

It’s sophisticated and suave. A fine job done by GoDaddy internal creative whizzes and not one, but two agencies – Lippincott and Koto.

One GoDaddy spokesperson stated that the oval-ish logo, according to him, represents a cheeky, rebellious young gal who dreams of being a success one day. This is a typical depiction of their ‘Everyday Entrepreneur’ positioning that still stands strong, sans zany caricaturist embellishment.

Do What You Love!

Introducing GoDaddy’s softened, mentoring side! The logo may look a girl to some but to most appears as it should – A beautiful heart… and it really shows how much they ‘heart’ their clients.

Since it inspires and builds the target customer, that is a big bonus for the brand. When you have GoDaddy backing you, not much can hold you back!

The heart form also gives the brand a more approachable, human element. Due to its sheer size and popularity, there could be an unintended elusiveness that may get associated with the brand. Eg: “I’m not THAT good, why should I approach these guys?”

Well, when you turn up at someone’s doorstep with a cute little, rounded heart, walls drop, making the brand easier to get along with. Another reason why we think it works so well!

In Tune With The Times

Of course, the whacky font and guy had to go! No one today has the inclination or time to analyze characters and quirky fonts. We like it simple and straightforward.

Speaking of fonts, the new GoDaddy headline and typeface is a pretty bold and distinct serif that is definitely more professional-looking than the older versions. A fitting modern Sherpa that works well on the digital platform without compromising on brand values.

So as you can see… we love every element of the GoDaddy new logomark and we are convinced of its power to continue capturing the attention of small businesses worldwide.

 

 

 

 

 

 

The Top 10 CBD Logo Designs

The Top 10 CBD Logo Designs

Posted on January 3, 2020

Category: Branding, Inspiration Box, Marketing, Product Design, Trends

In recent years Cannabidiol (or CBD) has been appearing everywhere and has been touted as having numerous health benefits. Unlike THC, which has a notable psychoactive effect, CBD often produces more of a calming and soothing response from people and animals. CBD, originally derived from the cannabis plant, can appear in many forms, from tinctures to oils and creams or even in edibles like chocolate! Many start-ups and small businesses have been established for the sole purpose of marketing and selling CBD products. And of course, the demand for CBD logos have skyrocketed as seen in the many logo contests that have started on the DesignContest platform.

As a result, CBD businesses are relying on brand new logos that reflect the character of their businesses. In this article, we are going to take a look at the top 10 CBD Logo Designs that have captured the attention of our design community & the end customer.

So, without further ado, let’s begin.

1.  CBD Pure  

The above logo was designed for CBD Pure, a lifestyle brand that focuses on bringing the benefits of CBD to the everyday consumer. The logo that has been created is simple, clean and made for appealing to health-conscious customers.

The logo has been divided into four subtypes that represent the four varieties of the product available. The basic design is a circular green batch, representative of the natural source of the product. Within the badge, inscribed in white, is written CBD Daily in a slightly cursive font.

At the base of the logo are four distinct panels that each represent the different product lines. The SLEEPY variant is represented by a blue panel with two crescent moons, signifying night-time.

The ENERGY variant is in vibrant orange with images of the sun; this naturally translates to the energy of the sun that permeates all beings on earth.

The PURE Variety is in Magenta with leaf imagery that represents the purity of natural CBD. And finally, the FOCUS line is represented in a darker shade of green, with eyelike patterns in white.

 

2.  CBDguru

 

The logo for CBDguru is intuitive and stylish at the same time. Using the contrasting colors of red and green on white and black backgrounds to good effect, this logo creates an immaculate representation of the brand. The dewdrop pattern (perhaps reflective of a drop of CBD) only enhances the appeal of the logo. With solid colors and professional fonts, this logo is one that is sure to remain stuck in the minds of the target consumers.

 

3.  Secret Smoke

Utilizing black and white to good effect, the logo for Secret Smoke blends substance with elegance in a perfectly sublime manner. The contrasting colors, together with the smoke-through-the keyhole design element perfectly symbolizes the name of the business. Further, the solid colors lend a character to the organization and its sound business ethics.

 

4.  Swamp Rabbit

 

The Swamp Rabbit Hemp Co. logo aptly displays the name of the business together with the additional tagline that speaks to its region of focus. The yellow background serves to bring the rabbit-in-black to life. The sprinting rabbit symbolizes the vigor at which the company is running towards its goal. And if you look closely enough you can’t miss the hemp leaves that make up the ears of this beloved bunny.

 

5.  3G Farma

 

The 3G Farma logo combines white, black and green to great effect, and the results are there for all to see. The hexagonal motif testifies to the organic origins of the product, as do the green leaves that shoot out of the pattern. The green leaf motif is again repeated in the A of the word Farma and highlights the point that all products created by this business are sourced from nature.

 

6.  Moiese Farm & Ranch

 

Again, a homage to black and white, the Moise Farm And Ranch logo defines the business in a short and succinct statement. The Hairy Highlander head, flanked by hemp leaves, clearly displays the two products that this business deals in. The logo is simple, clear and leaves no scope for ambiguity.

 

7.  CannaWhey

 

CannaWhey is an interesting cannabis product which blends CBD with whey protein in order to create a unique recovery supplement! Black and green seem to be the favorites of the season. Once again harking back to the basic colors, the CannaWhey Logo blends green and white on a black backdrop. Notice the green of CANNA, and you can see the hemp growing directly in the field. Perfect for showcasing the natural origins of the product.

 

8.  VapeDegree

 

 

The VapeDegree logo takes the metallic route; the entire logo has a steely tinge, and is crowned by five metallic weed leaves representing CBD, which itself occupies the place of pride to the top right of the company logo. And at the background…black again. The entire logo exudes a technical feel that goes perfectly with the company’s business of e-cigarettes.

 

9.  imPRESSive Solventless Extracts

A startup that serves the medical marijuana market, imPRESSive’s logo is, to say the least, pretty impressive. Set against a white backdrop, the stylized black lettering is only improved by the tick-mark shaped V in orange. The logo proclaims the identity of the company in minimalist tones. And the lower right corner with reversed color schemes is also a nice touch.

 

10.  CBDology.eu  

Yet another winner in black, the CBDology.eu logo looks stunningly vibrant in white and green against a black background. The crowning leaf representing cannabis creates a nice contrast. CBDology focuses on oils & vape liquids, and this logo is a quintessential representation for cannabis products.

Final Words

So here we are, at the end of our lengthy exposition on the top ten CBD logos that are making the waves in the market currently.  And as far as trends are anything to go by, black seems to be the dominating hue among all designs. And the leaf motif is a recurrent presence among the top logos of the day as well.  But enough about our choices…do you have any stunning logos in mind that we missed? If Yes, then be sure to let us know in the comments section below.

4 Steps to Designing the Perfect Icon

4 Steps to Designing the Perfect Icon

Posted on December 9, 2019

Category: Design Tips, Design Tools

One of the basic skills an adept graphic designer should have in their arsenal is icon creation. Sure, there are many free icons online or you could start a contest for icon design. However, knowing how to do it properly yourself will give you the ability to fully customize your icon. The end goal is to be able to create a distinguishable set of icons that shows your talent as an artist.

Like any other design skill, creating icons in Photoshop (“PS”) starts from knowing how to tweak settings and properties within the software. Once you are familiar with the tools, you can now begin making icons and icon sets that can be used virtually anywhere, from phone apps to website logos and more.

These necessary steps can be applied to other graphic design tools, but for this guide, we’ll use Adobe Photoshop as an example. If you need a plugin to transform the file format into an ICO extension you can use this reference for details on how to install it.

Step 1: Set the Canvas

Preparing the canvas is the first step to working on any image in PS. Start by selecting File > New to open the dialog box. Set the width and height to 16 x 16 for small icons (48 x 48 for medium and 96 x 96 for large), and choose a color for your canvas by selecting your desired shade in the Background Contents box. Remember: icons are always square!


If you want to change the size later, you can press CTRL + ALT + C on your keyboard, which opens the Canvas window in which you can set the desired size for your icon. Select OK to finalize the canvas size.

Step 2: Make the icon

Imagination makes art practically limitless, and this extends to images! In this step, you can let your creativity flow by choosing the design you want, whether for a single icon or an icon set. Just don’t forget that the figure is tiny, so refrain from putting words, patterns or texture with fine details. Icons are typically simple yet recognizable—think Facebook or Instagram.

For this guide, let’s try making a simple chat box. It’s geometric and can be used as an icon base wherein you can layer other illustrations on top of it, such as emoticons or logos.

Firstly, draw an 83 X 64 rectangle with an 8 px radius using the Rounded Rectangle Tool.


Then, hold SHIFT and draw a smaller rounded rectangle and set it to 36 x 36 with a 3 px radius.

Press CTRL + T to open transformation points on the smaller shape. Click and drag on the outside of the bounding box and set images to a 45-degree angle. Make sure to place it on the lower center of the larger rectangle.

Press ENTER to complete the shape transformation.

 

You can change the depth, shadow, stroke, and more by selecting Layer > Layer Style on the menu bar.

When you are satisfied with all the adjustments you made, you can now add an icon sign by adding another layer, or use it on its own!

You can use these tools that are made available in PS so you can create more designs:

  • Pen Tool. This tool allows you to make scalable vectors. Draw any shape by placing nodes and dragging them to create and adjust curves.
  • Layer Style. There are many free to use styles to enhance your icons. Tip: try using a 1-px gray stroke and set it to 40-50% opacity, and select a 110-degree shadow overlay for your final touch-up. It works!

Step 3: Test and Tweak

This step is a make-or-break process for your icon. Many graphic designers skip this step, but if you want the figure to be vivid and visually appealing despite its size then you need to test the image.

Size your design down to the smallest icon setting (16px x 16px) and check if the image is recognizable and clear. It means that the icon you created remains visible and maintains its integrity despite its size.

If the icon looks good (clear lines and curves, no distortions, etc.), you can go ahead to the next step. Otherwise, tweak or recreate the icon using Step 2 until you are satisfied with the quality.

Step 4: Save the icon

Once everything is finalized and ready, saving the figure as a .ico file is crucial when using it as a Windows icon. Use the PS plug-in to convert the image you created into the right file type. The .ico file format is also applicable for favicon or favorite icon associated with a web page or website.

Conclusion

Creating icons is easy once you have the software, the knowledge, and a clear idea of what you want the end result to be. It would be best to follow a theme, especially when creating an icon set, so that everything looks uniform and harmonious. Don’t be afraid to mix and match, but make sure that the set captures the essence what the icon represents.

 

4 Eerie Comparisons to the Tesla Cybertruck

4 Eerie Comparisons to the Tesla Cybertruck

Posted on November 23, 2019

Category: Branding, Inspiration Box, Inspiration Gallery, Marketing, Product Design, Trends

Yep, it’s real.

Elon Musk’s newest vehicle launch has gone viral for its outlandish and bizarre design. Meet the Cybertruck:

 

Source: Tesla.com

The team here at DesignContest has a love-hate relationship with this vehicle design that looks to be straight out of a Mad Max movie (minus the dirt). It took just a few minutes for folks around the internet to start making comparisons and we have decided to compile a list of the four most resounding comparisons for your enjoyment.

Comparison #1. A cross between an El Camino and a DeLorean

Source: Twitter

Just look at the straight lines of the DeLorean combined with the length of the El Camino. We think that this comparison is spot on.

Comparison #2. The Lotus Esprit

 

Source: Twitter

The resemblance to this 1970s sports car is uncanny. The polygonal structure was originally inspired by Giorgetto Giugiaro‘s “folded paper” designs. Elon Musk was so inspired by the Lotus Espirit that he bought one in a 2013 auction.

Comparison #3. Cubism

Houses on the Hill Horta de Ebro by Pablo Picasso (1909)

Cubism was a period of art developed in the early 20th century that is characterized by monochromatism and overall strangeness. Can’t you see the Cybertruck appearing in one of Picasso’s cubist paintings?

Comparison #4. The Porygon

Source: Twitter

This one is a bit of a stretch, as it’s not a car, but we thought it was too good not to be included. Aptly named, the Porygon is a species of Pokémon that is created out of polygons and looks like a some kind of bird-like creature.

Conclusion

At first when we saw the Cybertruck we thought it was low poly video game rendering and not an actual truck. But we were both surprised and a bit distraught that this truck actually exists. According to Tesla’s website it looks like the vehicle will go into production in late 2021 so we still have time before we see these Frankenstein vehicles roaming the roads. So what are your thoughts? Do you LOVE the Cybertruck design or hate it?

Click here to vote in our Cybertruck Design Poll.

 

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