I must say that it looked much better when I first sketched it, but now I get the feeling that something is missing.
Help?
Logo problem
This is logo I've been working on, a publishing house that is most famous for its bilten about law....
&nsbp;
#1
kvasaclimited
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Posted 22 May 2009 - 08:52 AM
This is logo I've been working on, a publishing house that is most famous for its bilten about law. The name roughly translates into Official Messanger/Journal/Herald. I also included some sample color variants.
I must say that it looked much better when I first sketched it, but now I get the feeling that something is missing.
Help?
I must say that it looked much better when I first sketched it, but now I get the feeling that something is missing.
Help?
#3
deleted member
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Posted 22 May 2009 - 07:51 PM
I think what might be a little off about it is that the txt is all nice and straight while the bird has a very rough outline. maybe if you smoothed it out? anyways I really like how you made the right wing look like a bunch of papers. very nice!
#4
igorad
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Posted 22 May 2009 - 11:56 PM
try to fill with colours those pages, move the logo on top or think about round edges
(anyway, your ideea is good but you have to work more on the expression)
(anyway, your ideea is good but you have to work more on the expression)
Edited by igorad, 22 May 2009 - 11:59 PM.
#5
kvasaclimited
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Posted 23 May 2009 - 12:29 PM
Hmmm...I'll try to round/smoothen the birdie.
Thank you for replies&advice.
Thank you for replies&advice.
#7
QuirkDesign
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Posted 24 May 2009 - 08:33 PM
I like the concept of the bird, but I feel it needs to have more substance. Line art alone doesn't seem to be working. Also maybe play around with the scale of the bird relative to the text, and rethink the curved line under the text. Just my 2 cents. It's an excellent start. 
#9
inntoon
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Posted 25 May 2009 - 12:18 PM
Try some tighter kerning on the first two characters of the second word.
#10
kvasaclimited
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Posted 25 May 2009 - 03:48 PM
I like the bird/pages but the font is hard to read. Have you tried other fonts?
Yes. I had trouble finding good cyrillic font, though I think I found the right one yesterday.
like the concept of the bird, but I feel it needs to have more substance. Line art alone doesn't seem to be working. Also maybe play around with the scale of the bird relative to the text, and rethink the curved line under the text. Just my 2 cents. It's an excellent start
I made the lines of the bird thicker and smoother while I kept the page lines thin. It gave the logo the feel I wanted along with the new fonts I applied.
I don't have it with me since I am not at home but will post it in a day or two.
You got me thinking about the line-while the logo could stand on its own without it I kind of like how gray paired with blue.
Decisions, decisions...
#11
kvasaclimited
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Posted 29 May 2009 - 06:27 PM
I have finally settled with the logo. I only have one of logo implementation pictures with me to post but it'll do.
#12
merchantweb
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Posted 29 May 2009 - 09:45 PM
I have finally settled with the logo. I only have one of logo implementation pictures with me to post but it'll do.
I think that is a really good solution. A lot of times the key seems to be playing with the negative space and having nice solids. The stack of messages is even brought out more in this version.
#14
QuirkDesign
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Posted 30 May 2009 - 09:04 PM
Nice improvement! The symbol looks better with some solid color and the font seems more appropriate too.
#15
Chung Dha
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Guru
Posted 08 June 2009 - 06:06 AM
Would color in the remaining wings instead of leaving them with an outline. Make then colored and make some spaces between them. Outline are problematic when you use them this thin also consider what would be the smallest size you would use this logo and print it out if you will could see the outline if not you can better alter the design.
#16
smack
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Posted 11 June 2009 - 04:04 AM
I agree with Chung Dha. You did an excellent job of restoring balance to the design by making the "bird" solid. As Chung Dha suggested making the "pages" solid - appearing as wedges of blue, would resolve any issues the thin lines would present. With these edits, the underline stroke would not compliment the strong logo.
#17
merchantweb
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Posted 13 June 2009 - 03:24 AM
use progression.....vary the weight of the stroke that creates the pages to try and bring out depth. I always try to look at the real object and study the neg/pos relationship.
Edited by merchantweb, 13 June 2009 - 03:27 AM.
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