We all know about the client's taste- it often is against ours! You must try to convince the client with some more fonts, and if you can't, I suggest you to use a little brighter red, just to make the whole logo less heavy. For the rest, I like. Maybe you could align the "financial technologies" writing with the straight line of the upper P, and make it a bit smaller. Of course this also goes with client's taste, just my suggestion.
					
					
					
				
				
				
				Financial Services Company Logo Concept (please critique)
We all know about the client's taste- it often is against ours! You must try to convince the client...
	
	
	
		&nsbp;
	
	
			
				
					
						
					
					#22
					 
					
				
				
				
					
				
			
				
			
			
			Posted 10 October 2009 - 04:28 PM
					The arrow used seems to be too clip art in my opinion.  i think it is possible to use an arrow (representing the growth) without it feeling too generic.  I wouldn't use $ either- it seems to pull away from the professionalism.  
In your next meeting, bring similar fonts- if they still don't agree with your gentle urging, I don't think there is much you can do.
					
				
				
				
				In your next meeting, bring similar fonts- if they still don't agree with your gentle urging, I don't think there is much you can do.
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