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Web Site Personality Check

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Posted 12 March 2005 - 10:32 PM

You spot him or her across the room! Perfect looks, perfectly dressed, perfectly poised. Yet, you find your attention drawn away from the beauty and perfection to the laughing woman, the one with the offbeat clothes and a crowd around her. Or to the man who is far too serious - the one who makes you think in new directions.

Personality, charisma, direction... your Web site needs it to be successful. You can get by with a beautiful, technically perfect site. But unless you want to risk falling into oblivion in an overloaded bookmark file, you must put up the signs so your perfect customers will recognize you when they arrive.

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