I have an outside DC contract for Restaurant menus for one of my website clients I design for, I decided to go straight into Illustrator instead of creating in fireworks and saving as AI then having to slight adjust many elements. Has anyone got any tips on such things as bleeds etc, I have there old menu but only in PDF, I opened PDF in illustrator to give me the size they used, I just need to make sure my bleeds etc are correct and any other tips anyone can share.
My ai file is 300dpi and in CMYK to start, should I be going higher in my DPI?

Thanks in advance.