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What is great logo?


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#1 Zenn

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Posted 18 January 2013 - 03:26 PM

Apple, Twitter, Coca Cola, Nike, Facebook, and so on...what makes those symbols so special and iconic? Is it their beauty or the colors? Maybe it’s because they explain what the company does…or maybe not? While these things are considered during a logo design project, none of them are particularly important. Some great logos are beautiful and some (according to many) are downright ugly. Few of them suggest what the company does but others don’t really bother. If you look at the colors, there really are no rules. So, if none of these things are responsible for making a logo great, what is? I 'm sure one rule to be great logo, that is simple design. What do you think?

#2 ohi

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Posted 20 February 2013 - 11:25 PM

simple, clever, original - keys :cool:
[center]my portoflio http://bob-project.deviantart.com[/cneter]

#3 JPMGraphical

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Posted 02 March 2013 - 09:06 AM

A great logo is something that stands out and sticks in your mind in a pleasant way.

#4 MattMDesign

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Posted 20 March 2013 - 12:28 AM

Lots of money spent advertising it.

#5 3187mohit

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Posted 21 March 2013 - 07:17 AM

Its the BRAND..!!
I like Design contest, I would like any logo it used :D

#6 tenjo

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Posted 05 April 2013 - 07:42 PM

simple but meaningfull

#7 bhaiti

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Posted 11 April 2013 - 05:28 PM

conceptual like: Sony VAIO, FedEx etc

#8 PaintedPony

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Posted 12 April 2013 - 02:57 PM

I'm a big fan of clean and simple. I think logos need to be easily read and understood at a glance and should look as good in 1 color as it does in full color.

#9 BenONE37

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Posted 14 July 2013 - 04:58 AM

I love hidden meaning in logos, when it takes a while to figure it out.

#10 AvramB

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Posted 17 July 2013 - 09:21 PM

Simple and impressible , not more then 2 color (important to say -white and black are neutral color and can be incorporated in any solution, with any mix of other color)

#11 bukiid

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Posted 28 July 2013 - 03:43 PM

You never know. A great concept with a lot of thinking behind it would get rejected straight away ,whereas a simple logo coming out from nowhere , probably by a mistake would shine above all.

#12 chakori

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Posted 30 October 2013 - 04:53 PM

I think it has to be meaningful + aesthetically beautiful, and the whether it is easy to print is a major concern. If the design is great but the logo looses its visibility once it is printed in small size or on different mediums like cloth, metal etc .....i think it will have a major drawback then.

#13 sach

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Posted 27 January 2014 - 12:01 PM

I think Simple FedEx

#14 Flyin

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Posted 09 February 2014 - 06:54 PM

Logos are identity and involves conceptual thinking.

#15 Sanjaya Kunwar

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Posted 20 March 2014 - 03:33 PM

Clean and simple designs will have long lasting impact as all these great logos prove it.

#16 galib1992ict

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Posted 26 March 2014 - 05:59 PM

I like Cocacola logo. Because this logo looks as liquid, cold and refreshing. That's why I think this logo is perfect.

#17 galib1992ict

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Posted 26 March 2014 - 06:01 PM

I like Cocacola logo. Because this logo looks as liquid, cold and refreshing. That's why I think this logo is perfect.


But what about Apple?

#18 nvshajan

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Posted 04 May 2014 - 03:20 PM

Simple logo - like nike, apple, twitter bird... etc

#19 Anastasiia

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Posted 27 May 2014 - 09:23 PM

I think important are simple shape and great colours

#20 Mentorshouse

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Posted 15 June 2016 - 06:40 AM

these all logos concept is too good they have been designed  according to their brand and representing it so beautifully their logos shows actually what they are promoting for instance if you will see Intel logos it shows that it is completely related with the product as laptops, same with coco cola and other big company logo they all have designed their logos on basis of their brand,






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