Making color of illustrator more brighter

Hello guys how can i make my logo color more colorful than usual... help please!!!

If you work in CMYK, you are not going to a red any brighter than 100% yellow and 100% magenta. Maybe ad 10-15% cyan to get a little deeper. You may lighten it a little with just 90% magenta. You are getting to the end of the color gamut.

use RGB colors

How are you going to go to press with RGB?

In the colorpalette there is a small menu were you can choose between different colorsystems. One of them is called HSB - that stands for Hue, Saturation and Brightness.

Choose your object and crank up the saturation - that gives, well, more saturated colors

By the way - you can only do this with one color at the time, but I have seen that there is a plugin were you can do this pretty much the same way you do it in Photoshop, with multiple objects selcted. I haven't tried it, so I dont know how good it works..

Edited by davinci, 14 June 2013 - 07:48 PM.

What happens when your need to Print it on a printing press or high quality inkjet? The RGB color gamut is much larger than CMYK. Your RGB art will need to be converted to CMYK for actual printing and revert to the duller image. Your bright RGB image is only good for viewing on screen (computer, phone, tablet). Sooner or later your art will need to be CMYK and it may be much different on press than on screen. Hope this helps...

do you mean if the red object of CMYK that is not that bright on screen when print will be brighter than its viewed on the screen?

No, the CMYK object will print as you see it. The bright RGB object will NOT print as bright as you see it. It must be converted to the smaller duller CMYK color gamut in order to print with ink. You can make colors in RGB that cannot be matched in CMYK (cyan, magenta, yellow, and black). If your image will never be printed, that is ok, i.e. a logo for a blog. If you are going advertise in magazines, print a brochure, or product packaging, you NEED to make it work in CMYK.

At one time, I used to see a lot of purple printed pieces because the RGB blue did not covert to CMYK nicely.

Occasionally companies will spend extra money for spot inks that can come close to the required color (5-6 color printing). In this way they can keep their special red logo looking the same on every page even with different full color photography next to it.

In short, you can be as creative as you want in RGB but sooner or latter your art will have to face CMYK reality. Hope this helps:)