Hi

I am Wiebke. Freelancing in London.

MY PASSION
I am passionate about branding and brand activation
Every new job I start by challenging the brief, the client and most of all myself.
Exploring and inventing new ways of activating brands and telling their stories by engaging the target audiences in ways that suit their lifestyle and keeps it real is what I am aiming for.

MY BACKGROUND
Over the last 2 years I was one of the leading creatives on a total rebrand for a global product – Winston – the world's 2nd largest tobacco brand.
From repositioning the brand based on its heritage to a comprehensive and all new creative platform, followed by the implementation of the new brand behaviour, look and feel across all communications as well as developing various activation platforms.