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Client likes:Client dislikes

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#1 Markonije


    Junior Guru

  • Designer
  • 437 posts

Posted 03 June 2018 - 10:45 AM

Can anyone send me to understand better the difference between what a client likes or dislikes in the next picture?
I think the choice of choice is too vague and ambiguous and it needs to be changed.
If there is some explanation for the offered choice, I would like to see it.
Thank you.


#2 sharie



  • Administrators
  • 21754 posts

Posted 03 June 2018 - 03:54 PM

This may sound silly but I think a great deal of client likes/dislikes are based on if they like/dislike the product not the logo design. Most clients I talk with have no idea why  or what they like style wise


I ask them to look a logo they like, I then ask them  to ask themselves "why"  they like the logo, what is it about the logo they like. Most find this very difficult..


Patience  and understanding most clients using crowd sourcing, well maybe not most but large number of them have been through marketing agencies  and local designers as well as friends and family members  with bad results or results that don't compare to what we can offer.



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#3 Yulistina



  • Designer
  • 665 posts

Posted 03 June 2018 - 06:42 PM

sometimes I am also confused ....
some contest holders specify the direction of the logo like and dislike.
but when I followed it, CH did not like it and the design was eliminated (though I read the brief very.... very carefully).

I then think positively, maybe not all clients understand what is a logo. including confusion determining the preferred direction or logo style.
what is said sharie: "patience .... patience and patience" is the key.

this is just my opinion .... peace

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#4 HerbertNordal


    Junior Guru

  • Designer
  • 3433 posts

Posted 03 June 2018 - 10:33 PM

It is not uncommon for clients to select a logo that exactly like what they specified they did NOT want.

Kind of a going full circle thing and arriving back at the ending/beginning.

It may look like their old logo (which they didn't like).

Wherever they start, they end up at the same place.


It helps to have a sense of humor.  :)

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