Posted 03 May 2009 - 07:09 PM
I'm not sure whether these designs will make the barcode harder to find or easier. I wonder who the first company will be to have a barcode as their actual Logo?
Posted 31 July 2009 - 02:02 AM
My goodness, the graphic designer in me wants to become a shopaholic! Great topic. And I noticed that Coy has been doing some creative UPCs himself!
Posted 03 September 2009 - 05:17 PM
Posted 03 September 2009 - 06:26 PM
In my case I'm taking an element from the Logo and giving the brand more power by connecting the brand in other areas. Same will be done w/ boxes that have transparent areas. Using the elephant for the window instead of a square or circle. It just adds to the brands power. When some one picks it up looks at it they'll most likely notice the bar code which will add that brand to their memory as something unique.
If they are like my kids they'll show others since it's not something you see everyday, thus adding to the brands noticability.
Giving the image more meaning than just a bar code.
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