We are starting a consumer brand for Virginia grown cannabis products that contain less than .3% THC. Our initial demographic is consumers purchasing pre-rolled flower and packaged cannabis flower. Products are lab tested, batch numbers are provided, and legal disclaimers. These things are all represented in the labeling but not the predominant content and branding.
We will need designs for a 2.7x3.7 pre roll tube label. The tubes themselves are clear 109mm pop top tubes. We will eventually need to carry this design and branding to flower offerings so the branding should be of such that it can be easily incorporated into other packaging formats that you will find throughout the cannabis industry.
Our brand needs to stand out. Our thought is go with a more aged and rustic feel for the brand that highlights it is All Natural, VirginiaGrown Cannabis, est. 2019, and is a revitalization of an old crop. We want to look rustic however eye catching on the shelf next to competing brands. Having said that, we are fully open to other professional opinions and options and are looking for consumer relevant, creative design that can be adapted and used in various packaging. A possible all inclusive badge for the brand that can be an element of other package designs? Our thoughts were mild Wild West, Western Cowboy era themed badging.
The brand is secondary to the contents of the package. Predominant placement of the strain name of flower is important. Strain names like Berry Blossom, Virginia Gold, Cherry Blossom will be predominant on the package and easily seen from an over the counter purchase distance. Descriptions of the various strains will also be on display with the strain names. For example :Mellowing Berry Terpenes, Fruity Florals. Our initial offering will also be what is considered King Size, and will be hand packed in RAW cones. Raw cones is an example of what I would call somewhat rustic design that has been a success. Raw cones are seen as an advantage over cheap knockoffs cones. We will also want to vary certain aspects of the label to fit with what’s in the package. For example Berry Blossom May contain complimentary colors that differentiate it Cherry Blossom. Think purple for Berry and cherry red.
The packaging will also need to predominately place 21+ Age Restriction, we should emphasize the brand as Lab Tested and provide a QR code that directs the consumer to web hosted lab results on our website.
Also keep in mind that we eventually plan to move into health and beauty products, the CBD market, and would like to be able to leverage the same branding. We are also beekeepers, hence the honey reference in our company name. Burt’s Bees is a great example of where we see ourselves on the consumer shelf.