Progressive School for Dogs

What an incredibly talented designer! From the very first round of entries for our new logo, olgert really knocked it out of the park! olgert clearly really reviewed our design brief and materials thoughtfully and right away got the concept we were looking to achieve--a modern throwback to outdoor adventure/park patches. We immediately fell in love with the very first version of olgert's design and spent the rest of the contest working with olgert to modify it to perfect the color palette, fonts, and other special touches that really made it perfect.  olgert was so easy to work with and very responsive, taking our feedback and each time delivering an even more beautifully enhanced version. While we remained open-minded to the other submissions and saw some other really beautiful designs we would have also liked, nothing topped our love for olgert's design. When olgert then took on the business card design, the first version was so amazing and so brilliantly captured our vision, even better than we could have imagined, that we didn't ask for a single change to it. After we selected olgert's design as the gold medal winner, it was a pleasure working together to finalize the file formats we needed for the logo and business card. olgert was very patient and responsive and made sure we got everything that we requested. We highly recommend this very professional, collaborative and creative talent! Also, the DesignContest platform and process was great to use and really facilitated us getting such a great product. Thank you! And many sincere thanks to all the incredibly talented designers who submitted some truly beautiful designs! We received far more submissions than we expected and we were so grateful to have so many beautiful options. Definitely a great process we would do again and would highly recommend!

$615 paid

302 custom designs

82pre-qualified designers

Learn more about Logo and Business Card Design Contest

Winning design #220 by olgert, Logo and Business Card Design for Progressive School for Dogs Contest
Gold Medal

designed by olgert

Project description

For over 35 years Progressive School for Dog's has been Northern Colorado's premiere destination and trusted authority for the highest-quality dog daycare, boarding, training and educational experiences for both dogs and their owners. PSFD has pioneered a unique progressive approach because we passionately believe that learning fosters overall dog wellness and deepens the bonds between dogs and their owners. Our beautiful ten-acre dog retreat is nestled within a private tree-lined country setting. Our world class indoor training facility is the largest in the state of Colorado.

Our initial contest is for a branding package of new logo and business cards, including new color palette, fonts, and style. The chosen designer may also be contracted for additional digital and print assets.

Please see uploaded design materials for inspiration, but here is an overview:

Our brand is designed for an active, healthy, outdoor Colorado lifestyle. It encompasses adventure, active learning and fun for dogs and owners in a beautiful state-of-the-art dog retreat on the Front Range of the Rocky Mountains east of Rocky Mountain National Park and Longs Peak. We focus on overall dog physical, mental and emotional wellness through social play and agility training.

Brand Concept
Very open to new concepts. Some elements to consider but not required include:
* Dog or dogs (ideally including Border Collie)
* Mountains or other Colorado adventure imagery like trees, rivers, sun, etc.
* We particularly like modern throwback to old outdoor adventure/park patches or abstract/modern style but open to alternate style.
* Looking for new color palette. Possible option of greenish-blues with accent colors of goldish or rusty orange but open to alternate palette.

Do NOT want cartoonish.

Please do not base designs on current website. Our website and branding is very old and we plan to launch a new website and marketing materials with all new branding, content and imagery.

Read full brief


  • here is my vision
    If you have any suggestions, feel free to contact me.
    We are looking forward to your suggestions!
    All the best... #298
  • Is it legal to trace a photograph in a logo contest???

    When anyone can use this dog image in any logo ( ) ... then... I'm curious ... if client can legally copyrighted this dog image in the logo or not ????

    Please help me understand this issue!
  • Sir, I have tried, best of my knowledge to fulfill your imagination as given in the brief, hope you will like it please,
    feel free to leave me a comment in the box for any further changes #285
  • I am very good logo desiger #282
  • #powerfull #281
  • О дизайне #228, @olgert
  • If you need any adjustment feel free to tell (fonts / color / shape / anything)
    I'm still working on the business card, your feedback to this logo is would really helps me to get an idea to create a better looking business card. #225
  • excuse me sir ... I hope this is in line with what you want ... if you still need a change do not hesitate to let me know immediately ... I will immediately work on the design as you wish, thank you :)

    Greetings:) #210
  • Can you also bring back the white reflection squiggle that was in that same location in version #131? #197
  • Can you please remove the long curved yellow reflection to the right of EST 1985, by the dog’s foot. We understand it is meant to be a reflection from the trees on the mountain but if the mountain itself isn’t reflecting then it is too far away and then so are the trees on it, so seems OK to remove. It’s a weird hook shape in the reflection that covers up too much of the beautiful blue of the lake. Thank you! #197
  • Take a look. #197
  • Hello! Here are the last changes. #193
  • This is my concept for the logo. Hope you'll like it.
    Open for revision and comments and feedbacks are highly appreciated. #190
  • I made this design with concept of bag for school but here i am using Frisbee as a school bag of dog instead of books bag.Hope you will like my this little different concept of circle business card. #188
  • Done #186
  • The Est 1985 is a little hard to read. Would making it a little larger help? Other ideas? #131
  • Can you make most of the tail solid black and then make the tip white with a thin black outline to show against the white border? (It looks too much like skunk tail right now.) See the photo of the border collie jumping over the man on page 6 of our branding refresh doc and you can image search border collies. #131
  • We liked the head of the dog in #29 better. The mouth is filled in black instead of white. Can you make this change? #131
  • Hi. Thanks for the changes. This looks great! We have a few tweaks to request, which we will detail as notes. Also, after you make these changes, could we see that version in the business cards and t-shirt view? Thank you so much! #131
  • design 3 #141