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We are a start-up company providing smart home solutions for mid to high-class customers.
The company name is ›Smart Residence GmbH‹ (the ›GmbH‹ is not to be represented in the logo itself), the slogan will be ›Home tailored to you‹. Feel free to decide if it needs to be added or can be left out.
The Logo is supposed to be a minimalist, sleek and straight-forward design to emphasis the reliable, high quality work we are seeking to provide (the style of the ›Cinema Valley Production‹ logo is what we are after).
It will be mostly used on the collar of white or black button-down shirts of our retail unit and on the back of the vests the installation unit is wearing, which might make a wide design preferable.
Furthermore the Logo will be used for all standard office applications: Letterheads, business cards, etc.
Hint: We will be offering smart home services in following categories: Light (including shaders), Temperature Control, Multimedia (audio and video control), Security/Surveillance, Outdoor (pools & watering systems), Family (who is where, customized calendars based on who is home, etc.), Health (easy ambulance access, smart emergency call) and Communication (Intercom).
It is NOT NECESSARY to implement these categories in the Logo! If you do not think it fits the style just leave it out! It is just a random idea we had.
The business card is supposed to be on a dull, grey to deep black background (if you think you can convince us otherwise, please give it a try!). The given example with the golden font looked quite cool (Creative FC). The design should consider both sides of the card. We like the idea with the QR-Code. It should follow the ›less is more‹ principle.
Thank you very much for your participation.
We are looking forward to your amazing designs!
It seems our "Like"-Examples are leading up to some glossy designs with a lot of gold. We are more into a flat, non-glossy look.
We love the gold on the dark background of the business card, though.
I just found the "Innovative Fitness" Business Card Design created in another Contest by ramelan550 (We uploaded it to the 'Like' Section).
Apart from the brilliant Logo Design we encourage you to take a close look at the structure of the Business Card. This is exactly the style we like!
We have a lot of great designs by now! We would like to encourage you to forget about the Brief for a moment. Think of colors that YOU'd like to see.
Take a last look at our 'Like' examples and then just get creative. Don't let yourself be limited by the Brief. You are designers, you have a feel for how things should look. So don't think about what WE like, think about what YOU like. Thank you for the great work so far.