60 Year Old Company Looking for Logo Re-Brand

We couldn't be happier with the professionalism of Design Contest. The variety of designs and thought that went into the project opened the creative possibilities of where we could go next as a company with our logo and brand. The process was easy. The challenge was deciding what would work for us as a company (and we took our time at no fault to Design Contest). We appreciate the designer and entries and the patience in deciding our final choice.

$2500 paid

1439 custom designs

378 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #651 by SCH, Logo Design for 60 Year Old Company Looking for Logo Re-Brand Contest
Gold Medal

designed by SCH

Project description

We are looking to see how you interpret our classic tradition with a bit of a modern twist.

Read full brief


  • clipart is not allowed in logo contests the clipart you used is found here http://www.vectorfreedownload.com/vector/detail/29871.htm
  • no backgrounds unless requested by the contest holder
  • no backgrounds and on design only in an entry, no versions in color or size just one version in an entry only unless requested by7 the contest holder
  • Entry #137 is a variation of Entry #136 except without the circle woven sack textured background. Gives you a clean look of the Logo on white background. By the way I also decided to use green gradient on your logo to show that your company also deal with vegetables and to give the logo a little life. I hope it helps. Thank you
  • Same logo as Entry #134 except without the circle woven sack textured background. Gives you a clean look of the Logo on white background.
  • Dear Contest Holder; Here's my take on your new logo Entry #134. I stayed true to the colors of your original logo and got the idea from your website about using the fruits and vegetable basket and the wheat sack. Kindly bring your attention to the basket, the company name, and the wheat sack as together they form a smile. Sort of stating "Service with a Smile". I also used your slogan "From Farms to Families - Since 1951" to give you an idea how it will incorporate with the design. Lastly I used a "woven pattern" textured background to give you a feel of the traditional wheat sack where your services all started. The entirety of my design may not be as modern compared to most of the beautiful designs you see here. However, my idea was to bring in just a simple touch of modern design by staying true to your original design and included objects that allows one to have an idea as to the type of business your company is involved in. Respectfully, RizoRex
  • This is my version of the modern twist to your traditional logo, using the same color scheme. Away with the usual grains, but integral to what your company offers, more corporate and professional look. Still fits nicely to your website...
  • one design/one version only and no backgounds unless requested by the contestholder
  • no backgrounds unless requested by the contestholder
  • Hi dontimoteo21~ I designed a logo for your review that is colorful and contemporary but still has a down-to-earth feel. It is more of an emblem-type logo which will allow it to work well in print for packaging or online as it will separate and really stand out against any background it is placed on. It is a scalable logo and will also work in black and white or one color. Best regards, PaintedPony
  • one design per entry, one version per entry unless the contestholder requests otherwise http://www.designcontest.com/logo-design/60-year-old-company-looking-for-logo-re-brand/entry/64/report
  • it's not allowed to use colored background / mock ups unless requested by contest holder!
  • it's not allowed to use colored background unless requested by contest holder!
  • Thank you very much for you feedback, Tim. It's a pleasure to participe in your contest. We'll keep in touch. Please let us know if you'd be interested in revising our design when the time comes. Let us grow together! Success,
  • To all Whom have Submitted, We see some greatness so far! Kudo's and keep them coming! Please see my first post as to feedback and what we are looking for in this contest. I would give a collective grade of 90/100 so far! We will grade at some point before the end to give enough time for some revisions, but I'm not telling when that might be so the one who nailed the mark based on their interpretation, gets the handsome prize ( but gives some time for some quick revisions). Cheers, ~Tim
  • Dear CH, First of all, I must apologise for putting 1950 instead of 1951, that can be changed. I tried to modernise using the colours that are in vogue at the moment, but kept it classy looking at the same time. I tried to come up with a design that would work well on your website and packaging. Kind regards Liz
  • Good day Dontimoteo21! Reading on the brand's rich history helped me develop the concept. Wanted a "back to the roots" spin on the logo. I updated the aesthetics a we bit, re-distributed the visual elements and maintained your color palette. Thanx for the opportunity to present my work!
  • Hello dontimoteo21~ I designed a 2 color logo for your consideration that is clean and simple with an earthy, down-home feel. The logo will reproduce well in one color or black only and will also work well whether in print or online. Kind regards, PaintedPony
  • no backgrounds unless requested by the contestholder http://www.designcontest.com/logo-design/60-year-old-company-looking-for-logo-re-brand/entry/10/report