Access Health

Designer created excellent work and was easy to communicate with. Thanks!

CA$653 paid

447 custom designs

157pre-qualified designers

Learn more about Logo Design Contest

Winning design #240 by DavArt, Logo Design for Access Health Contest
Gold Medal

designed by DavArt

Project description

BACKGROUND


Canada Health Infoway’s vision is healthier Canadians through innovative digital health solutions.


Access Health is a sub-brand of Canada Health Infoway, and will have a number of services and solutions under it, including PrescribeIT, Canada’s e-prescribing service, as well as other digital health services and solutions aimed at Canadians and health care providers. The brand colours should not clash with the existing Canada Health Infoway and PrescribeIT logos when they are side by side (see attached files).


Our brand in one paragraph:

At Canada Health Infoway, we offer Transformative digital health because we believe in Better health for all Canadians. We will be Approachably Smart in everything we do and as a result we will be described as valuable, modern, expert, inclusive, dynamic and secure.


REQUIREMENT


Canada Health Infoway is creating a new umbrella brand for it’s products and services, Access Health, and requires a logo in English and French, as well as a dual-language logo.


Practical considerations:

  • The logo must work both horizontally or vertically (or two options must be provided)
  • The logo must be printable in both colour, and black and white


COPY


  • English logo Name: Access Health
  • French logo Name: Accès santé

AUDIENCE


  • Canadians including patients   
  • Doctors, nurses, nurse-practitioners, pharmacists, other clinicians
  • Canadian Government officials at both the federal and provincial/territorial levels
  • Hospital and other health administrators
  • IT vendors

KEY ATTRIBUTES


The Access Health brand is approachably smart.

  • Approachable = likeable, human, service-oriented
  • Smart = Trustworthy, expert, clever, professional


Access Health’s key attributes are:

  • Valuable — Access Health is valuable as a partner and for our meaningful contribution to the health care system.
  • Modern — We embrace and lead change for the modern health care system. Finding new ways to solve problems and improve the delivery of care.
  • Expert — We are subject matter expert in terms of policy, technology and delivery.
  • Inclusive — Access Health undertakes sincere engagement of all stakeholders with the shared focus on improving health outcomes.
  • Dynamic — We are moving forward, accepting challenges, exciting to be a part of.
  • Secure — Access Health is trusted to deliver on all commitments, not the least of which is privacy and security.


Characteristics used to describe Access Health fall into two buckets:


SMART

  • Very comfortable with technology but makes it accessible to others.
  • Leading user of technology, but not on the bleeding edge.
  • Focused more on what technology can do for you than on the technology itself.
  • Knowledgeable, discreet and not braggy.
  • Digitally current.


LIKEABLE

  • An attentive extrovert – genuinely interested in others and social enough to talk to anyone and everyone.
  • Trusted to give good advice.
  • Approachable – makes complex things simple.
  • Modern.

Read full brief
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%
  • Blind Contest

    Blind icon

    Entry

    Opacity 80%

Comments