Dear Designers and Marketing-Guys,
we are "APL AND WIN" - a germany retail chain in the premium sector. We consult and sell Apple products (the full product range, premium reseller), High-End-Ultrabooks and Premium-Headphones. Furthermore we do computer, smartphone and tablet repairs and services, which is also an important point of our business and sets us apart from other retail stores. Our Pricing and our Products are luxury goods and the store is also located in a more expensive part of the city, this will be the target-group we want to attract with this logo. In one sentence: We see us as THE retailer and service-partner for digital lifestyle products - Premium Sales & Services!.
The company name means this:
APL = apple products
AND = android products
WIN = windows products
Attached you will find a example for the letter-style, you are free to create own examples but this one we already like very much. But this is just one part of the logo, we need a icon/symbol/sign above, next to, or under the letters. We added a few example pictures from some stock-sites to show what we like - please check them first.
Our company colors are as followed, here you can also mix in your custom color-set - we are always welcome for new ideas:
It is important that the logo stand on a RAL7016-colored background (CMYK 60 30 30 80) because the building will be painted with white and RAL7016.
In general you are free to throw in your own ideas and be as creative as possible - but please keep focused on the targets :)
Of course there will be a lot of follow-up designing if we have chosen the logo, so it would be great if you are also interested in a long-time business partnership.
Please feel free to contact us anytime if you have questions or anything else.
Thank you very much in advance and
best regards from rainy germany