Balletto di Roma

Project description

New Logo Design Contest - Ballet of Rome, Italy
PLEASE FOLLOW OUR GUIDELINES! DO NOT RESEARCH ON YOUR OWN!

Balletto di Roma aims to define a new brand identity.
A research and strategy phase has shown a new brand architecture based on the sub–branding cahracterized by a strong sense of belonging to the Corporate.
The following sub-brands will feature along with the corporate brand "Balletto di Roma" :

Sub-brand logoes:
1.Balletto di Roma | Scuola (Dance School)
2.Balletto di Roma | Compagnia (Dance Company)
3.Balletto di Roma | Ricerca (Audience Development)

***IMPORTANT!

Logo Proposals should contain the sub-brands solution. Logoes with only the text "Balletto di Roma" will not be accepted.

-Avoid pointe shoes icons/ballerina images and handwriting fonts!

-Our customers, who live/grow year by year into our space, perceive the reality of Balletto di Roma as a big, familiar community.

Therefore a pictogram that may inspire a dancehouse with three different colours is welcome.

***IMPORTANT!

The words "balletto di roma" (keep them on two lines) has to contain the use of a pictogral symbol to personalize the font logotype.

The logotype should be elegant, minimal, dinamic, but at the same time it should be marketable and memorable. Expendable for merchandising.

Please follow the design of the logoes that we like attached about contemporary modern architectures.

The Company (www.ballettodiroma.com)

Established in 1960, the "Balletto di Roma" (Ballet of Rome) has always promoted the original dance and Italian mark on the international scene with a new artistic direction and planning of research , production , and collaboration that combine tradition with innovation and developing the company's presence in Europe and the world.

Core Values:
Historical heritage
Growth and nurturing of the profession
Specific professional skills and excellent level
Culture
Responsibility
Education
Integrity
Quality of its services

1.Balletto di Roma | Scuola:
Re-founded in 2012, Balletto di Roma inaugurated the new school, a big space able to host an everage of 500 students each year. The school grow new young talents able to work in a professional enviroment. We deal with teenagers and young kids and we interact concurrently with their parents as our final recepients of our products too.

Today we count a big community of students, teachers, relatives, etc, that contribute to make the dance business grow as well.
Services of this sub-brand (School) involve educational activities as periodical workshops, daily classes, live perfomances/events, showcases, etc.

2.Balletto di Roma | Compagnia:
The company is leader in the italian dance market with its live performances.
Touring the country in theatres, museums and festivals, we sell our cultural product to custumers such as cultural institutes, museums, theatres, Ministry of Culture, cultural organizations alike.

3.Balletto di Roma | Ricerca:
External projects with other entities which are not involved in the dance business per se.