Bed Ledge Logo / Identity Design

Customer bedledge paid 275$,

received 123 designs

from 48 pre-qualified designers.

Congratulations to designer delta3fx for taking the gold!

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Bed Ledge Logo / Identity Design

Contest Holder: bedledge

03/18/12

Closed

Prize

$275

Entries

123
Expired left

Project description

What is the task at hand? Design and develop a brand identity for The Bed Ledge. Deliverables include: • Logo and icon • High and low resolution versions in jpeg, gif, and vector art formats • Web-friendly font system using publicly available fonts (optional) • Web-friendly color system that includes Hex, RGB, CMYK, and PMS values (optional) The problem Bunked and single bed sleepers often create makeshift nightstands to keep their phones next to them at night. These solutions require time to implement and are often flimsy. The opportunity The Bed Ledge Stand solves this problem with a simple shelf that easily attaches to bed rails and posts. The product may include an electrical outlet or cell phone docking station. Who are we speaking to? Owners and users of bunked and single beds, particularly those for whom space constraints are an issue. College-age males and females as well as members of the military constitute the largest target markets. Mandatories Simple, clean, maybe with a touch of whimsy. Versatile color palette. Sans serif fonts. Non-vector artwork delivered in various sizes and resolutions, suitable for use in web and print.

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  • The icon doesn't communicate anything about the product. It's too complex--hard to read as a B. Color palette isn't bad though. Try adding an earth tone.
    1. Reply
    2. 1+ years ago
  • Portrayal of the bed is a good start, but it's not the type of bed that would use an attachable shelf. Think bunk beds and single beds in small spaces. Color palette is appropriate and would be improved with a hero color, one that compliments the earth tones. Typography is too complex. It feels like it is trying to hard. Try simpler fonts.
    1. Reply
    2. 1+ years ago
  • I've uploaded an example to give a sense for what the product looks like and how it functions. This image does not include the electric outlet feature, but it is directionally accurate. Any logo designs that could incorporate an illustration or caricature would be great. The design shouldn't take itself too seriously, but it should convey the utility and convenience of the product. Particularly for our men and women in uniform, this product helps make a bunk feel like a bed at home.
    1. Reply
    2. 1+ years ago
  • Dear CH, I've made a shelf-style logo, hope u like it!
    1. Reply
    2. 1+ years ago
  • http://www.bedsupperclub.com/bangkok/en/
    1. Reply
    2. 1+ years ago
  • Third party images. http://www.bedsupperclub.com/bangkok/en/
    1. Reply
    2. 1+ years ago
  • http://www.bedsupperclub.com/bangkok/en/ Third party images not allowed.
    1. Reply
    2. 1+ years ago
  • Third party images not allowed. http://www.bedsupperclub.com/bangkok/en/
    1. Reply
    2. 1+ years ago
  • My apologies for this mistake. I am new to DesignContest and this restriction slipped my mind. Can I withdraw the design from this contest? Thanks, Emma
    1. Reply
    2. 1+ years ago
  • backgrounds not allowed unless requested by CH
    1. Reply
    2. 1+ years ago
  • see if you can work in the shelf aspect of the product.
    1. Reply
    2. 1+ years ago
  • this is moving int he wrong direction. needs to be simpler. eliminate the gradations--they don't read well in small sizes.
    1. Reply
    2. 1+ years ago
  • this is moving int he wrong direction. needs to be simpler. eliminate the gradations--they don't read well in small sizes.
    1. Reply
    2. 1+ years ago
  • this is moving int he wrong direction. needs to be simpler. eliminate the gradations--they don't read well in small sizes.
    1. Reply
    2. 1+ years ago
  • this is interesting. it needs to be much much simpler though.
    1. Reply
    2. 1+ years ago
  • interesting approach. try incorporating a horizontal shelf.
    1. Reply
    2. 1+ years ago
  • this is good. the bed illustration is too small to read well when this is scaled down though. see if you can incorporate it into the whole design. simplify.
    1. Reply
    2. 1+ years ago
  • your aiming in the right direction and you clearly understand what the product is, but this is way too complicated. it needs to read well when scaled down.
    1. Reply
    2. 1+ years ago
  • Colors are a bit too earthy now, but overall this is a step forward. the shelf doesn't stick off the head of the bed though. see if you can have it on the side. also, keep simplifying.
    1. Reply
    2. 1+ years ago
  • product representation is on the right track, but this needs to be simpler. it has to read well when scaled down. please revisit the colors--they need to be happier.
    1. Reply
    2. 1+ years ago