Canada Health Infoway- eRx Logo

REQUIREMENT

· ·        Practical considerations:

o   The logo must work both horizontally or vertically (or two options must be provided)

o   The logo must be printable in both colour, and black and white

·        English:

o   Logo Name: PrescribeIT

o   Logo Tagline: Canada’s Electronic Prescription Service

·        French:

o  Logo Name: PrescripTIon

o   Logo Tagline: Service d’ordonnances électroniques du Canada

FYI: Considerations when developing logo 

AUDIENCE

·        Doctors, nurses, nurse-practitioners

·        Canadian Government officials at both the federal and provincial levels

·        Pharmacists

·        Retail pharmacy chains

·        IT vendors (selling IT systems to both medical practices/doctors and pharmacists)

KEY ATTRIBUTES

• Safe, private and secure

• Trustworthy and accurate

• Efficient and modern

BACKGROUND

PrescribeIT is a new service that is being launched that allows prescribers (doctors, nurses etc.) to electronically transmit a prescription to a patient’s pharmacy of choice. This eliminates the need for paper prescriptions while preserving patient safety and ensuring continuity of care, resulting in:

·        Greater accuracy and fewer errors in filling prescriptions; 

·        Better health outcomes through better medication compliance;

·        Less fraud and abuse through more and better information at point of care;

·        Improvements in patient safety and convenience; and

·        Increased pharmacy and medical office productivity.