CoastaLINK Logistics, Inc.

We are very happy with our new business logo.

$900 paid

579 custom designs

149pre-qualified designers

Learn more about Logo Design Contest

Winning design #451 by jegard, Logo Design for CoastaLINK Logistics, Inc. Contest
Gold Medal

designed by jegard

Project description

We are in need of a strong, bold & modern logo for our current expansion and branding efforts both in public & online. We have chosen a Polar Bear as the centerpiece for the logo. Here are the prerequisites we have come up with:

1) three-part logo; Polar Bear, on an iceberg, with "COASTALINK" within the iceberg under the bear's 4 paws. (Update: All letters should be same font and size.)

2) Should be profile view of polar bear and he should be facing left on all fours with an aggressive stance(yet not too intimidating or angry.) Will need flipped version for passenger side doors of our trucks. Goal is to ensure bear is always looking ahead.

3) Minimalistic approach is best. Hard, straight lines and sharp edges. Not your typical cuddly polar bear, if you know what I mean.

4) Polar Bear should be white or off-white with minimal shading in appropriate areas just to show minimal depth and perspective.

5) Iceberg can be as simple as an outline as long as it is triangle shaped with the point down and is clearly identifiable as an iceberg with some jagged points.

6) No creativity needed in the color department. Black, gray, blue...the less color the better. It will need to hold up on multiple colored backgrounds, i.e. big rigs and trailers.

The Company:
Incorporated in July of 2014 in San Diego, California, CoastaLINK Logistics, Inc. is about to start a massive expansion effort on its 3rd birthday. We haul climate-controlled freight in the 48 contiguous US states and most of our freight is foodstuffs hauled below 32 degrees. We operate only Class A big rigs with 53ft refrigerated/heated trailers in tow with climate capabilities ranging from -20 degrees to +80 degrees.

The Goal:
Our goal is to project a strong, confident & authoritative vibe to potential customers as well as the general public.

Read full brief

Comments

  • polar bear come up from iceberg #576
  • clean logo #571
  • hello, ch.
    please check and give me feedback.

    thanks.

    best regards.

    dav #566
  • hello, ch.
    please check and give me feedback.
    i hope you give me feedback.

    thanks. #565
  • I hope you like my designs, please feedback, I am ready to revise .... greeting me .. #549
  • new design #518
  • Are there things you like,or dislike about the proposal? #441
  • Please let me know if anything needs to be changed or adjusted.

    thanks.
    regards #507
  • I hope you like my proposal, so please, give me responds, thanks #503
  • check my design, i hope you like it. thank You #501
  • Hello Sir,
    Please review this new design.
    Hope you'll like it.
    Looking forward to hearing from you.
    Have a nice weekend.
    Best,
    N #487
  • flipped version. #478
  • #339 enhanced version. #477
  • hello ch !

    I increased the size of the bear a little bit hope you like these.
    Please don't forget to leave feedback. Thanks #469
  • Option #1
    Typeface A #468
  • Option #2
    Typeface A #467
  • Option #4
    Typeface B #465
  • Option #3
    Typeface B #464
  • Kindly check my entry # 450 as another direction of the design..thanks
  • Hi there CH thanks for the comments I try to work what you suggested, and upload it later.. Thanks.