Creticos - Authentic products from Crete

Great overall experience. Some minor improvements, such as rating of designs during the voting phase. Participants could not go back and change their rating. I would definitely recommend this experience to anyone developing a new identity. Great source of inspiration, and I was very pleased with the quality of the work rendered, in a short period of time.

CA$690 paid

667 custom designs

152pre-qualified designers

Learn more about Logo Design Contest

Winning design #24 by egner, Logo Design for Creticos - Authentic products from Crete Contest
Gold Medal

designed by egner

Project description

The main purpose of "Creticos" is to promote Crete's healthy and natural lifestyle to North Americans. Crete is the largest island of Greece, the most Southern point of Europe and to many the cradle of Western civilization as we know it today. It's rich history, culture and lifestyle make it a praised place to visit, and it is still fairly unknown in North America. Cretan culture embraces authenticity, a healthy diet, and love for nature and wildlife. Tourism and agriculture are the main social and economic drivers. 


Many of today's western laws and social principles were established dating back to the Minoan civilization 4,000 years ago. At the settlement of Gortyn (Minoans) in the southern part of the island, the "Code of Laws" was discovered scripted into a stone wall where you will find the principals of civil law, marriage, divorce, custody of children, mortgaging of property, and legal distinctions between different social classes to name a few. 

The Mediterranean diet is well recognized for its health benefits and the Cretan Diet is one that embraces it further. It consists of food derived from "natural sources". Fresh and dried fruits, pulse (like lentils), endemic wild herbs and aromatic plants, and rough cereals are consumed in great amounts. Food of animal origin is more peripheral and dairy products are consumed in low to moderate quantities, as well as poultry and fish.

The main supply of fat is olive oil, and the olive is one of three core food plants, the other two being wheat and grapes. Extra virgin olive oil is comprised of more than 85% of unsaturated fats, and represents 90%+ of olive oil produced in Crete. Another essential feature of the Cretan cuisine is the moderate use of alcohol, mainly wine which accompanies meals. Cretans are also known to drink "Tsikoudia" or "Raki" in light quantity at the end of a meal. And, finally the most common dessert is yogurt with fresh fruits or honey, as well as traditional pastries based of honey a few times a week.

Creticos will be importing quality products that are natural, organic and traceable from authentic local producers of Crete. The main products are premium quality wines, extra virgin olive oil and honey (from endemic plants) that are widespread throughout the Island. Producers have been carefully chosen for their commitment to quality and sustainable farming. These products will be offered in Canada to start, with a focus on the Quebec and Ontario markets. The wines have been chosen from 5 different wineries to start. Olive oil from 3 different producers, as well as 2 honey producers. The products are a means to promote the story of Crete, and its lifestyle. Ideally, the visual identity reflects that. Many symbols exist that can be found online that represent Crete. I do want the visual identity to be modern, and not simply reflect traditional "Greek" symbols. They can be used for inspiration. For example, The Greek "key" is often used, possibly overused. Be creative, yet I prefer simplicity. And, have fun being inspired by Crete's lifestyle:)

This projects requires the development of a brand identity, logo design, basic graphic color palette which will be used to promote the Brand and its core purpose. The logo needs to account for a visual standalone as well (Creticos), as I will be developing stickers (similar to the size of a stamp) to place on the products themselves to build brand recognition over time. I will obviously be developing a website (creticos.com) as the main communication tool (with an e-commerce function), as well as business cards, letter head, and will be leveraging social media channels. The name is bilingual and will be marketed in both French and English.

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Comments

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #556
    • about #556, @phadsipantelis Two leaf : as a natural and organics products and with small leaf inside that mean giving life continues to grow Line below leaf : as a branch (serves as the foundation of the company,strengthness) or can be symbolized as C (creticos) thank you.

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #310
    • About #310, @phadsipantelis

      "Simplicity is the ultimate technology"

      two leaves which is defined as the natural and organic.
      two crescent that forms the letter "C" as a symbol Creticos.

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #294
    • About #294, @phadsipantelis in this logo I either element of the letter "C" as a symbol of the name creticos. by using the leaf as a symbol of natural and organic in accordance with the field of competence of your company. with the theme of the circle to wrap all objects in 1 form. use a serif font in order to give rise to a professional and elegant on the side of the company. the logo is not too complex aims to make it easier to remember your company and can be applied into the stationery, clothes and assorted equiment needed by the company. and I am ready to give the revision in want if you select me as a winner.

      Best Regards
      MRLBR

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #518
    • @phadsipantelis Hello Contest Holder. I really know how is difficult to choose a logo for yourself, for your business. This logo is my creation. When I am looking at it, it reminds me a trip to Greece. I have used a spiral shape and leaf. Them as you can see i duplicated and they are creating circle. A spiral shape is a authentic Greece symbol. A spiral symbol means potency and strength image .Leaf is showing natural and organic products. Circle shows eternity, perfection.

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #633
    • About #633, @phadsipantelis About #633, @DesignBear

      The main concept behind this design is to present a quality natural brand that is universal and can reach a wide audience. Stars are there to signify quality and trust. Leaves give it an organic flavour. All wrapped in a green tone that speaks of the brand origin.

      If you have any more questions I will be happy to answer them in a timely manner.

      Cheers!

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #105
    • About #105, @phadsipantelis I have used leaf to make logo.
      leaf can be make C symbol of creticos.
      also the the leaf "C" can be symbol of natural, organic and traceable from authentic local producers of Crete.
      logo easy to remember and eye catching.
      also easy to make to stamp, bussines card, envelope etc,
      if need revision or make a sttionary design I will make it.
      thank you

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #350
    • About #350, @phadsipantelis
      I have used an amphora for the symbol as an authentic and instantly recognized object for transport and storage of liquid and dry products, and it is directly associated with your kind of business. Graphic elements on the amphora are suggesting natural and organic products.
      I hope you will be satisfied with your logo no matter which one you choose.

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #210
    • And also if you need any modify i can give you.

    • This is totally my creation and the round " c" shape and leaves are full editable vector file. Thanks.
      About #210, @phadsipantelis

  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #351
  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #174
  • At final stages of selecting a winner. Please provide a short summary describing the symbols used in your logo. Thank you. #98
  • This is a simple and clean logo design. #664
  • Please Check & let me know your Suggestions.
    Thanks. #660
  • Please Check & let me know your Suggestions.
    Thanks. #659
  • Logo idea. Hope you like it. Good luck #636
  • @phadsipantelis creticos #628
  • please feedback......? #624
  • variation #613
  • If you want something unique and remarkable that stands out from any cliche, heres my take on your logo.
    Its simple and timeless, connecting the greece symbols with clean modern shapes.
    Was technicaly drawn with perfect harmnony and its adoptable to any format..from small to big and all kinds of surfaces.
    It will surely make your brand look more professional and valuable.
    Im here to help,
    Pedro Neves
    #612
  • Logo idea. hope you like it. Good luck #603