Dublin Bay Mermaid

This was my first time using DesignContest. I admired a company's branding at a recent event and they said they had used this site and highly recommended it so I checked it out and said I'd give it a go. I can not speak highly enough of the experience I had. The final design is PERFECT and goes above and beyond what I was expecting. A little glitch during the finalisation stage meant I had to contact their customer support which is the best I have ever experience. To your support agent @sharie, you are THE BEST support agent I have ever dealt with. Thank you so much for all your help and I will definitely use the service again! :)

€263 paid

85 custom designs

pre-qualified designers

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Winning design #31 by monikamedusa, Logo Design for Dublin Bay Mermaid  Contest
Gold Medal

designed by monikamedusa

Project description

The Dublin Bay Mermaid is a traditional, Irish, wooden sailing boat; 17 ft long and with a helm and 2 crew, the class has been running since 1932 and is exclusively found in Ireland. With the majority of the fleet now based in Rush and Skerries in County Dublin, Ireland there are also a number of boats in Foynes, County Limerick, Ireland. The class has one of the highest turnouts to it’s National Event every year and an active community of sailors.

The Mermaid Sailing Association who are responsible for running the fleet are currently working on a big overhaul of the class image which comprises a brand new website, merchandise, social accounts etc. One requirement is to have a new, freshly designed logo for the class and also the association's existing burgee needs to be redrawn. A new colour scheme for all branding going forward has been selected and comprises blue, yellow, white, grey and black. You can view the official colours here: Colour Scheme.

The website is currently undergoing work and will be using these new colours which you can see on the holding page: http://dublinbaymermaid.com/. The new class logo needs to fit in with this new design and colour scheme. 

There is an existing association burgee which needs to be refreshed and updated but there has never been an official class logo. We are very sure on what we are looking for regarding this and want to keep it as simple as possible. As a voluntary, non-profit organisation we are looking for a graphic designer to create our official class logo for the first time ever and redraw the association burgee in high resolution and in a variety of sizes for various applications.

The class currently has a sailing burgee (https://www.google.ie/search?q=sailing+burgee&espv=2&biw=1366&bih=643&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiQ8MTvs5rMAhXCaxQKHQcOBbIQ_AUIBigB) for the Association but does not have a logo for the class itself.

You can view this design brief with images in this google drive document if you would like: https://docs.google.com/document/d/1BKWIx_sECWoRGIhjCHEKluCPtug_OyRq6A_Pw-HO3xk/edit?usp=sharing.

  1. Association Burgee

Existing: The Association burgee is a blue flag with a 5 point white star in the middle and is attached to a pole. There is also a banner running underneath with the words ‘Mermaid Sailing Association’.jmj7Mo-dfhQXB5J8lSWraxbFfaJSbxrwIO4Di0Os

Proposed: Redesign with the same basic concepts, flag and star in a nice, vibrant royal blue colour that will fit in with the rest of the branding. The pole and rope is not essential. The banner is essential. It would be nice to have 2 final versions, one with the text on the banner and one without text on the banner. Overall it should be clean and modern. It must be a burgee (triangular flag)

2. Dublin Bay Mermaid Class Logo


Existing: There has never been an official logo for the class (as far as we know). There was a vague drawing of a mermaid sitting on a rock which is used on and off but nothing official. We would like to have a recognizable class logo moving forward.

Proposed: The new logo should definitely incorporate a Mermaid (an actual Mermaid woman with a tail). It should be clean and modern looking, a simple silhouette or outline could work very well. It should be considered that the logo will be used for print on clothing, promotional materials etc. Colour should be kept simple, either black and white or using colours that will fit in with the new colour scheme (blue, yellow, grey).

We would like to have final versions of:

-The logo itself

-The logo with the text ‘Dublin Bay Mermaid’

-The logo with the text ‘Dublin Bay Mermaid’ as well as a tagline ‘Since 1932’. 

The main focus should be that the logo looks very clean, professional, is high resolution and has a modern feel. Flat designs please, no 3D images.

Some key words that define our class

  • Sailing
  • Boats
  • Wooden
  • Tradition
  • Irish/Ireland
  • Mermaid
  • Community
  • Pride
  • Professionalism
  • Racing
  • Competitive
  • Sea
  • Water
  • Natural
  • Family
  • Craftsmanship

If you require any more information on this brief please just ask. 

Read full brief