EliteFit RX

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$315 paid

107 custom designs

30 pre-qualified designers.

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Winning design #90 by PAVIAN, Logo Design for EliteFit RX Contest
Gold Medal

designed by PAVIAN

Project description

Need design logo for a fitness brand EliteFix RX. Logo itself should be relatively simple/modern and not too complicated, but immediately recognizable as a branded product and unique. Logo needs to be easily distinguishable from generic competing brands. Logo symbol should also be able to stand alone visually without text. Color usage is fine, however I also need a logo that will fit a simple black and white scheme for printing directly onto the product. I would like options with and without the brand "EliteFit RX" in the logo. Using acronyms and abbreviations are acceptable as well. [copied from a comment I gave to one of the submitters] 1) A graphical symbol (and it can simply be initials or an acronym of EliteFit RX) that represents the brand. It needs to be able to stand alone without text and be immediately recognizable versus other competitors; importantly, it shouldn't look too "simple" or "generic" like the Nike swoosh or Adidas stripes. Competing with name brands that already have a lock on very simplistic symbols (not to mention the plethora of other generic brands that copy that simplicity) is not something I want to do. In addition, if using a graphical mark to represent the brand, something that brings to mind "fitness", "vitality" or "health" is a bonus in my mind. On the other hand, I don't want to discourage doing something more abstract, so this is kind of your call. 2) Whatever the logo is (whether it's a symbol, acronym or whatever) should not rely on a color scheme to make it stand it. It's important for packaging purposes that I have a nice color scheme, but since I'll be printing the logo directly onto my products, it needs to be interesting enough that it won't lose much impact when they're printed in black and white. **This is very important. A good color scheme is nice, but the logo needs to be able to stand on it's own in black & white, as well; to that end, please include a version of the logo in black & white so I can see how it looks printed on merchandise.** 3) It needs to be interesting, but it can't be *too* interesting; calling back to my second point, I'll be printing the logo directly onto my products. If the logo itself has too many elements, it'll make the printing process much more difficult. Beyond that, size and placement become an issue and complicated logos will look like a mess depending on how small and where it needs to be printed.

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Comments

  • Hi CH, Thank you for your kind feedback. I submitted #19 and #20 based on your feedback. Hope there's more feedback for improvement. Thanks.
  • How do you feel about my entry #14, i'll provide black/ white if you desire.
    • I get where you're going with it. I think the humanoid figure is a little too complicated and busy looking for the logo; shrunken down and printed on merchandise, it seems like it would lose a lot of detail as well. Maybe try a more stylized or abstract person symbol.

  • Please include a black and white version so I can see how it looks when printed onto merchandise. Thank you.
  • I like this entry, although I think your previous one stood out more in terms of both branding and creativity.
  • I definitely like the abstract person and the pose -- it definitely seems to have a "vitality" vibe to it. In addition, I think the font you used for the text is great -- simple, modern and clean. My only concern is that the symbol will lose some impact in black and white, and may actually be confused with a blob or perhaps even a rorschach test.
  • About my entry #8 it is not a ribbon lol. It is a combination or R & X to create the logo. Let me know what I should improve, thanks.
    • Oh, sorry about that, that's what immediately popped into mind when I saw the symbol. What I'm looking for is a few things: 1) A graphical symbol (and it can simply be initials or an acronym of EliteFit RX) that represents the brand. It needs to be able to stand alone without text and be immediately recognizable versus other competitors; importantly, it shouldn't look too "simple" or "generic" like the Nike swoosh or Adidas stripes. Competing with name brands that already have a lock on very simplistic symbols (not to mention the plethora of other generic brands that copy that simplicity) is not something I want to do. In addition, if using a graphical mark to represent the brand, something that brings to mind "fitness", "vitality" or "health" is a bonus in my mind. On the other hand, I don't want to discourage doing something more abstract, so this is kind of your call. 2) Whatever the logo is (whether it's a symbol, acronym or whatever) should not rely on a color scheme to make it stand it. It's important for packaging purposes that I have a nice color scheme, but since I'll be printing the logo directly onto my products, it needs to be interesting enough that it won't lose much impact when they're printed in black and white. 3)It needs to be interesting, but it can't be *too* interesting; calling back to my second point, I'll be printing the logo directly onto my products. If the logo itself has too many elements, it'll make the printing process much more difficult. Beyond that, size and placement become an issue and complicated logos will look like a mess depending on how small and where it needs to be printed. I hope that helps you and good luck in the contest.

  • Nice, I like the idea. Very modern, and the initials make the product brand stand out. Even printing on black and white, the initials should still be easily distinguishable from the rest of the elements.
  • Definitely like the idea. Simple, modern and straight to the point. No real confusion with any other brands. Using color to differentiate is good, but I think that symbol itself is a little *too* simple and some of the product labeling will be in black and white, so I'm afraid that would take away from some of the impact.
  • This submission was definitely the first one that I'd received that I liked. I like the way you built the initials of the company into the symbol. The only problem is that the current symbol looks too much like a steering wheel -- without the brand name text, I'd be hard pressed to know what the logo is meant to signify. If you could change the symbol to something that really brings to mind "fitness", then it'd really come across more strongly for me.
  • I like how large the icon is, which makes it easier to distinguish the graphical portion, but I'm not sure if a kettle bell is the right graphic I'd use to represent my brand (that is, if it's a kettle bell).
  • I understand what you're going for, but the dumbbell doesn't look stylized/modern enough as I'd like. The RX in the center is an interesting idea and makes it recognizable, but I'd also be afraid of any confusion that comes from using the logo without the brand name text, since people would assume the brand name is simply, "RX"
  • The kettle bell idea is alright, but with such a icon, it seems like it would be hard to tell what it was once it goes into print/product labeling.
  • The ribbon is an interesting thought, but I don't think it fits with the theme of the brand. The font is ok, but the color scheme (purple and black) I'm not quite a fan of.
  • The textual portion is alright, but the symbol is a little too simple. It looks like a wave, but it also seems to be a bit generic and wouldn't stand out if I were to use just the graphical portion alone.
  • The graphical element is a little too generic looking. I understand that my criteria was something on the simpler side, but the two curved lines underneath the text don't standout vs other generic logos.
  • My requirement is that the logo have a graphical element, in addition to the text.
  • My requirement is that the logo have a graphical element, in addition to the text.
  • The logo itself is definitely interesting, although looking at it alone I'm a little confused about what it's supposed to represent. It also seems a little bit too busy to print a small version of that easily in white on a black surface for merchandising purposes.
    • It's because I was trying to incorporate the "RX" on the logo. maybe I'll work on that for a cleaner look. Thanks for the feedback.

  • I actually liked your #18 more, since the 'E' in that one seemed to work better with the rest of the logo.
  • The idea is good, but I think the 'E' in the logo will blend too much with the background, especially if the logo is printed white on a black surface.