Faith-based non-profit seeks new brand identity

We had no idea what direction we wanted to go for a logo, but Design Contest produced a lot of viable ideas. We're happy with the result.

$479 paid

207 custom designs

61pre-qualified designers

Learn more about Logo Design Contest

Winning design #61 by Rares, Logo Design for Faith-based non-profit seeks new brand identity Contest
Gold Medal

designed by Rares

Project description

We want a sleek, clean and flexible design that works well in color as well as black and white. Coherence/integration/relationship between faith, vocation, and culture are key themes of our identity and need to be reflected in the design. We are interested in moving into a pallet that is fresh/younger. We have traditionally used blue as a key color, but we are open to both blue as well as other color schemes, but not pink or red. For a sense of our current aesthetic, visit Our audience is equally male and female. We are a Christian organization, but prefer not to use explicitly Christian symbols in the design.

Read full brief


  • #7 Flame inside the heart represent faith, the holy spirit
  • Just to let everyone know, we will be systematically responding to entries on Tuesday, February 21st. We hope to have a number of designs to compare with each other by then, and then hopefully we can offer constructive feedback.
  • Dear CH, So using cross is appropriate or not? Should we use it or not? This is an obvious Christian symbol which contradicts to the scope of the brief and your comment bellow. Thank you
  • one design/one version only in an entry
  • General comments below in response to submissions 1-26
  • General Comments to the Group: The design with the most potential is submission #9, #10, and #11 (the same thing really). It is a good concept although we're looking for a different image other than just a cross, but we like the different shapes integrating to form the negative image in the middle. This one really gets at that "integration" idea, but remember, we want to integrate faith, vocation, and culture. See comments on number 9 and 10 for more details. We also thought submission #16 has potential, although we're wondering if it is possible to integrate a small cross or faith symbol with a nature symbol with a far-away city relief (faith, culture, vocation). See comments on number 16 for more details. General comments: Everyone seems to be going blue, blue, blue with their submissions. We're not opposed to blue--our website has a blue look to it after all--but we're open to other color schemes as well. Sometimes blue can feel a little sterile, and we don't want that. That said, it can also feel fresh and bold if done well. But maybe push beyond the monochromatic approach. Perhaps integrate a few colors like submission number 1 or submission number 11. We want the integration idea to come out in the logo. We also want an image or icon that we can extract from the text and that can stand alone as a distinctive image for our organization. We don't want an icon that is married to the text. Also, be careful about using such obvious Christian symbolism. We are a Christian organization, we we want something that integrates faith, vocation, and culture, so faith is important, but we're bigger than just faith, if that makes sense, so we want our logo to be so as well. I think that's where some of the bird imagery came in with some of the submission (holy spirit?) but that wasn't good. And try to make sure your logo doesn't feel too institutional, techy, or sterile, or medical. Some good first attempts, but we need to work it.
  • About #19: Well, I thought logo should represent some kind of teaching process since the name has a word "Institute". Institute = teaching/study => knowledge => book / coud be a bible /. The logo doesn't have explicit christian symbols but represents some knowledge. A book can symbolise culture, vocation (this is what intelligent people usually do on vacation - read books and faith - if we see a bible as a book here. If you want to see some kind of abstract icon please tell us so and update the brief. Thank you.
  • The image says nothing about us. Also, it would look better without a comma in the subtitle.
  • Looks too much like civic engagement organization or a boy scout emblem, or a literacy program or something. You also left a G out of "Washington."
  • Font choices are bad. I see your attempt at integration (plants plus birds = culture plus faith?). But this isn't going to work. Looks like two turtle doves or something.
  • My boss thought this looked too cult-ish.
  • We do not want such explicit Christian imagery. This feels way too old-school, fundamentalist, Bible-thumping-ish. We want a stand alone image we can use without the text, and this says nothing distinctive about our identity.
  • This looks like Angry Birds meets The Washington Institute. Really not sure what's going on with those eyes, and it just has a cartoonish feel to it.
  • This is too 4-H like or Palm Beach like. We're not thrilled with the colors you've chosen or the font. The one thing we liked is that you took a different direction relative to everyone else. We like your attempt to be innovative.
  • #8 Dear Sirs, You pointed with Dove, but sorry: light behind the dove, as a symbol for knowledge (vocation and culture) can't look as a compass! Thanks and kind regards.
  • Feels too much like a literacy program. Work on different images inside the icon.
  • We like the icon idea, but we don't like the birds. We also don't like such a big reflection under the icon.
  • See comments on #16. We liked the version with the tiny cross better--not a huge cross, but the tiny cross.
  • Your logo is one of a few that interested us the most. It's a little too institutional feeling, but what stood out to us was the building combined with the tiny cross. We're wondering if you can take a stab at a design that integrates faith, vocation, and culture--perhaps nature (culture) meets a far-off city relief (vocation) meets a tiny cross (faith) or something? We're interested in what something like that might look like. Font is too institutional.
  • It took me a while but I finally see the F, V, and C integrated with each other. The integration should be a bit more obvious than that. The bigger problem with this is that it feels to feminine and cuddly-bear-ish, (that's coming from my boss who is a woman).