Forged Theory

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$275 paid

133 custom designs

pre-qualified designers

Learn more about Logo Design Contest

Winning design #79 by friendnand, Logo Design for Forged Theory Contest
Gold Medal

designed by friendnand

Project description

Forged Theory is a clothing company from the Pacific Northwest.    Founded in 2015, we pride ourselves on being unique, trendy, and positive.    We want our logo to portray a look and feel that is edgy, masculine, and sporty.



Who our clients are:

15-40 years old, primarily males but sometimes females.   Automotive enthusiasts who love spending their time modifying and socializing with others who are into the culture of building and modifying cars.   These individuals would be drawn to things that are creative, artsy, unconventional, innovative, hipster, edgy, bold, dramatic, edgy, masculine, sporty, and show stopping.      Our clients  would likely have an affinity for collecting sneakers and value portraying a specific image of themselves (see lifestyle photos below).


Our problem:

We need a logo that will demonstrate what our brand is, appeal to our potential customers,  and be legible across different mediums such as:


  • Screen Printed on a t shirt

  • Stitched/Embroidered on a hat

  • Printed on paper

  • Translate to digital marketing assets (Web, Banners)

  • Plotted Vinyl (for window stickers)

  • And more...


It needs to work as a logo printed in multiple colors and as a single color.     The logo also needs to look proper when printed on a dark background or light background.


We need various formats (AI, Photoshop, PNG)


Competitor Brands for reference:


Supporting videos that portray a car culture lifestyle.   Please note the PEOPLE in these videos would be our target client (described above):



Supporting Images that portray a car culture lifestyle (attached below):

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jxYCKUpg87GWdyvuLBMfd_KYCT8SNKjLalEloLUz

1tzeHcLzLwnipMBuklnBlWVWZbhmfoSG4O3uh300a0gfqc6u6YNPV3c8lycxMemjKNufl9heklv--NTcNRJXbsTT1nO876lrkUl7I_TOhq5nd8gbfzB_Aj5k


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