GeneRISK is a cutting edge research project, that aims to translate genomic information to clinical practice and better disease prevention. The project will begin in 2015 by studying cardiovascular diseases, and continue with other disease areas until at least 2035. The logo will be used widely in our communication materials with the media and research participants, including on our recruiting materials, websites, posters, press releases, information videos and digital services.
The main purpose of the logo is to instill a sense of trust and safety/security in the participants. (Note: there is no danger in taking part in the study. The only risks involved are related to taking 2 simple blood tests from every participant). Ideally the logo would also be sufficiently modern, that it would demonstrate that this is a cutting edge research project, that can change the future of preventative healthcare in Finland and beyond.
The logo should say GeneRISK. If you so wish, you can also include a slogan "Genomeista terveyttä" (translation: "Genomes to health"). It should however be possible to also use the logo without the slogan. We are also considering the use of different language versions for the logo ("GeeniRISKI" in Finnish) and slogan ("Genomes to health" in English).
1. your soft blue/turquise/maroon/purple/etc colors feel more "trust"-inducing than bright orange/red/pink/etc colors
2. really fancy fonts can often seem like you're "trying too hard" (Finns are quite modest people; perhaps refer back to the most simple google font library)
3. graphics should be related to our research topic (e.g. genomes and population health - rather than the heart or a random picture)
4. ideally our cutting edge genomic research logo has moved one step into the future from the DNA double helix, which was discovered in the 1950s. A leading logo (which we naturally do not want you to copy!) in our field of research is http://genomicsandhealth.org, which draws on the data analysis tools used in genomic research. Please also check out the attached image and the following website for inspiration/information on the tools we use: http://www.nature.com/encode/#/threads/machine-learning-approaches-to-genomics
5. graphics cannot show DNA "breaking down" in any way (current + signs etc should be removed)
6. graphics cannot look like viruses or bacteria (risk for circular designs!) and should avoid associations with plants or animals as our research is on humans