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designed by Utexxencer
We're building this company from the start. We're starting a trade show booths and build agency, basically it's a trade show agency. Here's the context we believe the logo needs to illustrate:
Primary name: Geppetto Creations / Secondary: Geppetto Trade Shows
Slogan or tagline - Where exhibits come to life
The name Geppetto itself already carries within certain solid concepts, such as playfulness, dreams, delicate, transforming the ordinary into something memorable. We want the logo to give this idea: metaphorically speaking, we take a piece of wood (an event idea) and transform it into an unforgettable vivid event (pinocchio).
It's important to mention that we do not want in the logo anything related to wood, woodworking or the actual character pinocchio, but instead, we would like to transpass their ideas: magic, events, dreams, transformation, sparkles, life, moments.
We would like to see bold fonts for the name and light fonts (maybe italic as well) for the tagline. Fonts like Gotham, Work, Helvetica are the style we`re looking for but you can play around.
To try to escape from the wood metaphore, we are certain that we want to catch the client's eye with alive colors, yet representing an elegant aspect of our company. See link for palette > https://postimg.cc/7bbG3CwG
Chilean Heath (Cream) > #faf9dd
Light Sea Green (Light Teal) > #27BDBE
Surfie Green (Teal) > #00747E
Amaranth > #EF4050
Night Rider (Light Black) > #313030
It's not mandatory to have all the colors in the logo. You can play around the official and dark background version. You can choose 2 of the palette or create your own palette and shades. But we believe these colors can represent us very well.
Here is a little bit about my background and business model.
I have ten years’ experience working internationally as a project manager in the trade show industry.
Prior to moving to the U.S., I lived and worked in Rio de Janeiro, Brazil where for three years I managed international and domestic trade shows for Octaplan.
Five years ago I moved to the U.S. to work for Derse, one of the top 5 exhibit houses in the U.S. During my tenure at Derse, I operated as an international project manager, facilitating U.S. companies’ exhibits in worldwide trade shows. My portfolio included: 3D booth design and concept creation, budgeting and pricing materials based on trends of specific countries, hiring and managing local crews during pre-build as well as onsite supervision, shipping and logistics of all trade show components, handling graphic tendencies and production, AV and technological capabilities and experiential marketing for brand activation. In short, a comprehensive package of turnkey services.
Thanks a lot and good contest!