Innovation Space

Rio showed a lot of interesting ideas through the whole process, and we are very happy with the end result.

nak046

$320 paid

492 custom designs

85pre-qualified designers

Learn more about Logo Design Contest

Winning design #490 by Rio_Iqbal, Logo Design for Innovation Space Contest
Gold Medal

designed by Rio_Iqbal

Project description

WHAT WE DO
We are the innovation department of Maersk Drilling (Contractor for oil & gas companies) and work with B2B. We are a new department to spread the word of innovation & create awareness about new way of working in the innovation space.

ABOUT THE LOGO
The logo needs to work together both as a sub-logo with our existing logo for Maersk Drilling (www.maerskdrilling.com) as well as a stand alone logo.

The logo should communicate a moving towards a goal by iteration (we eliminate risks & do quick rounds of test & learn to advance fast towards our goals). 

Our thoughts is to use the build-test-learn loop from the lean startup as mindset (image), our big value = we produce learnings.


LOGO REQUIREMENTS
The logo needs to be scalable, and work in both black, white and in colors.

EXISTING DESIGN MANUAL
We can provide color schemes and typography. 

Our font is Zetta Sans and Zetta Serif.

Primary colors

CMYK
CMYK Coated C 70 / M 6 / Y 14 / K 0
CMYK Uncoated C 70 / M 6 / Y 8 / K 0

RGB
RGB R 100 / G 178 / B 212
HEX 64b2d4

and

CMYK
CMYK Coated C 100 / M 60 / Y 0 / K 70
CMYK Uncoated C 100 / M 50 / Y 0 / K 40

RGB
RGB R 0 / G 62 / B 94
HEX 003e5e



Accent colors

CMYK
CMYK Coated C 40 / M 0 / Y 35 / K 0
CMYK Uncoated C 40 / M 0 / Y 35 / K 0

RGB
RGB R 163 / G 220 / B 175
HEX a3dcaf

and

CMYK
CMYK Coated C 90 / M 35 / Y 70 / K 30
CMYK Uncoated C 90 / M 35 / Y 70 / K 30

RGB
RGB R 25 / G 90 / B 60
HEX 195a3c

and

CMYK
CMYK Coated C 0 / M 10 / Y 30 / K 5
CMYK Uncoated C 0 / M 10 / Y 30 / K 5

RGB
RGB R 230 / G 216 / B 184
HEX e6d8b8

and

CMYK
CMYK Coated C 15 / M 100 / Y 100 / K 40
CMYK Uncoated C 15 / M 100 / Y 100 / K 40

RGB
RGB R 146 / G 37 / B 26
HEX 92251a

and

CMYK
CMYK Coated C 0 / M 95 / Y 80 / K 10
CMYK Uncoated C 0 / M 90 / Y 90 / K 5

RGB
RGB R 214 / G 45 / B 35
HEX d62d23

and

CMYK
CMYK Coated C 0 / M 40 / Y 100 / K 0
CMYK Uncoated C 0 / M 35 / Y 100 / K 0

RGB
RGB R 255 / G 155 / B 30
HEX ff9b1e

and

CMYK
CMYK Coated C 0 / M 15 / Y 90 / K 0
CMYK Uncoated C 0 / M 10 / Y 95 / K 0

RGB
RGB R 255 / G 210 / B 30
HEX ffd21e

For both primary and accent colors, tinted versions can be used to support different messages.



Extra information on Values, Key Messages & Manifesto

VALUES & KEY MESSAGES

Value Creation
  • We work for the customer
  • We fall in love with the problem
  • We put the why at the core what we do

Entrepreneurship
  • We turn problems into opportunities
  • We experiment to validate and learn
  • We take ownership and deliver awesome
  • We prioritize to keep our focus and speed

Future orientation
  • We embrace change and believe in our ability to create our own future

Collaboration
  • We believe in joint success through co-creation with customers, partners and colleagues

Team love
  • We put the team first
  • We win together, we lose together



Manifesto

  1. LEARN FAST, BE STREET SMART 
  2. STAY CURIOUS, DON’T JUDGE
  3. BE BOLD AND PASSIONATE
  4. OWN IT AND ACE IT
  5. WORK HARD, DRILL DEEPER 
  6. BE RELIABLE AND RESPONSIBLE
  7. LOVE THE TEAM AND HELP OTHERS
  8. CREATE THE FUTURE

Read full brief

Comments

  • @nak046 how about this ?
    i hope you like .
    thanks .
    kind regards
    Rio #490
  • @nak046 how about this ?
    please check my new revisions. #489
  • INNOVATION has innovation itself #488
  • Please check #476
  • @nak046 please check my new revions
    thanks for feedback .
    regrads Rio #475
  • how about this one? #471
  • @nak046 how about this ?
    my new revisions .
    please check .
    thanks ,
    regards Rio #470
  • Please check #460
  • Please check
    #458
  • @nak046 how about this ?
    please check my new revisions.
    thanks,
    regards #440
  • About #331, @Rio_Iqbal hey, I still like this design a lot! could you provide a version of this with less edgy shapes (when you look at the Maersk Drilling logo, you can see that the icon has rounded edges). Could you try how this works with the shape here, too?
  • About #427, @Diyan top! love this! Could you do a couple more versions for me with all lower case letters for both words and variations of what is black and what is light blue? I would like to compare how they work out when, for example innovation is blue and space and the arrow are black.
  • design 01 #434
  • Here is the revised logo in blue and black with lower case letters. Thanks! #402
  • Here is the revised logo in blue and black with upper case letters. Thanks! #401
  • About #394, @Diyan this one is great! could you provide one version with lower case letters (except for the A in space, so it stays an arrow)?
  • @nak046 how about this ?
    i hope you like my revisions of my other designs.
    thanks .
    regards Rio #380
  • Please check my design,thank you. #376
  • About #275, @Diyan could you also provide this with black instead of dark blue?
  • sir, please check it and feedback. thanks. #365