Logo for Eye-Aspire Sunglass Blog

Customer eyeaspire1 paid 275$,

received 246 designs

from 54 pre-qualified designers.

Congratulations to designer for taking the gold!

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Winning design #243 by , Logo Design for Logo for Eye-Aspire Sunglass Blog Contest
Gold Medal

Project description

Eye-Aspire.com is a new destination to discover how the right sunglasses can help you see better, look better, be better.

The site is all about sunglass fashion, trends, brands, technology and styles. Site visitors will be informed about all types of eyewear as it relates to their interest – baseball, golf, football, fishing, surfing, biking, fashion/trendy etc. Our content will help consumers make informed decisions about the specific types of sunglasses that are right for their interests and use.

The logo should communicate to our core demographic:

  • Male, 25-35 yrs. old
  • Born in California (surfer)
  • Lives in New York City
  • Educated, has an Associates degree and works full time
  • Likes being outdoors, playing sports, is into fashion and trends, works out, and leads a healthy, active lifestyle. Think Matthew Conaughey or Jake Gyllenhal.

The logo should give the immediate impression that the Eye-Aspire (can also be used without the hyphen) blog is trustworthy, honest, informed, sporty, fashionable, trendy and hip… in all things sunwear. The logo should communicate sunglasses and not optical/eyeglasses.

The logo should translate well into a social media icon.

The logo should communicate a sense of "being your best by making informed eyewear decisions".

Read full brief

Comments

  • Thank you. We'd like to ensure the glass doesn't get confused for an optical eyeglass. The lens should be shaded so it looks like a sunglass. We'd also love to see a version without the hyphen as well as this name can go either way. Also, don't be afraid of color, we want some character. Thanks!
  • dear ch, here are my first drafts #19 & #20. the reason behind the eye looking figure is, i combine the letters "e" and "a" to form "ea" as you look closer to the figure, it results an wonderful abstract representation of an eye. i hope you appreciate the thought.thank you. your feedback is welcome.
  • I like the direction, but not the world(?) inside the a.
  • I designed per your design brief with a target demographic of "Male, 25-35 yrs. old Born in California (surfer) Lives in New York City (urban/trendy/chic)". I wish you the best in your future designs.
  • this direction is too masculine and does not convey fun, trustworthy, informative emotions
  • this direction is too masculine and does not convey fun, trustworthy, informative emotions
  • do not like the font
  • do not like the font
  • do not like the font
  • do not like the font
  • do not like the font
  • do not like the font
  • wrong direction
  • very cool, I'd like to see some variations with different font. Also, a version that is a little more unisex.
  • This looks very e-commerce and the site is a blog. We don't want the logo to look too salesy.
  • wrong direction
  • font is ok, icon needs work
  • wrong direction
  • wrong direction
  • dear ch, here is my #30 logo entry, a revision on my #24 entry. i hope you like it. your feedback is much appreciated. thank you.