Needed - AWESOME New Logo for Company

Great design

$493 paid

398 custom designs

125 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #370 by JonG303, Logo Design for Needed - AWESOME New Logo for Company Contest
Gold Medal

designed by JonG303

Project description

We are moving into a new physical location which is double the size of our current location. With this new location we will have a monument sign that will proudly display our new logo to approximately 80,000 cars a day! We are also re-naming our company (to Illuminate Financial Group) due to a change in ownership and to what we think better reflects what we do (which is 'to shed light on'). The company name is Illuminate Financial Group, LLC. We intend to continue using our current tagline which is 'Lifetime Financial Guidance' but we are open to a new tagline if anyone has a great idea. **Due to our industry regulations we are not able to have any visuals that represent money or "getting rich quick". This would include things like dollar signs, gold bricks, coins... you get the idea.** If you have any questions or need clarification, please contact Laura at

Read full brief


  • Hello CH, on this concept I have used Double character "I" as a emblem which is the first character of your co Name and merged them together as group, which gives a strength history of your company. Emblem & Text can be used on car badge. Regards.
  • Any comments or suggestions are appreciated.
  • you are not allowed to use clipart. The clipart is found here
  • DESIGNERS! Please read the rules and guidelines to leaving comments If I see comments that go against the rules after this post I will start handing out infractions!
  • backgrounds not allowed unless requested by the contestholder
  • About #87. Dear Contest Holder this logo defines the Financial Group theme.
  • A play on one of my earlier ones. I also have one of #47 if you would like to see it. I only have 3 entries left, so if there is one you would like to see improved more, just let me know!
  • This is different, we like it but not our direction.
  • No ligthbulbs
  • Explain the logo please?
  • I like this.
  • Interesting.
  • very nice design but not for us.
  • #90 I made a study of the "i" as a candle illuminating in the darkness, giving "lifetime guidance" simple yet meaningful
  • Revealed more of the word on #88 and removed the "spikes" on #89. Thanks for the feedback.
  • Check your spelling.
  • I like this approach, but I need to see more of the word so it's understandable immediately.
  • ABOUT #73 Here's the rework of #31 you requested. It is a combination of a sunrise (symbolizing a bright future), exclamation points (symbolizing ideation), and the steering wheel of a ship (symbolizing trustworthy financial direction). Let me know your thoughts! Thanks.
  • #62 & #64 - incorporating the lighthouse in the " i "
  • CH, My entry #41 is a yellow/golden version of my entry #2. I wasn't sure if you were looking for a more 'golden theme' or not.