Perceptive client logo design

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$300 paid

102 custom designs

27pre-qualified designers

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Winning design #103 by MalibuBarbie33, Logo Design for Perceptive client logo design Contest
Gold Medal

designed by MalibuBarbie33

Project description

Background: Pinepac was established in 1943, and now 6 decades and 3 generations later is one of New Zealand’s leading privately owned Timber manufacturers. Design requirements: Under the PinePac umbrella they essentially have 2 key brands, PinePac and ITM which are both in need of a SUBTLE refresh. PINEPAC: Overarching Brand Statement: “From our sustainable forestry to milling, treating and manufacturing we’re committed to offering quality timber and quality advice to suit every requirement. We’ve also been doing this for 70 years, so you could say…we know wood” Tagline: “Where quality timber meets quality service” Design: The main objective for this brand is to introduce quality cues to the design by giving it a facelift with a focus on typography (see embossed example) as opposed to completely reinventing it. We would also like to see the tagline augmented into the logo design. The design needs to convey trust, heritage, knowledge and have a fresh, earthy feel to it. ITM Overarching brand statement: “We like to keep it simple by focusing on giving you the right advice and the right products at the right price. That’s because we’ve been around long enough to know what’s important, whatever your building or DIY needs are.” Tagline: “Experience you can rely on.” Design: For the ITM logo, we are looking for a clean and simple design. We would like to again try augmenting the tag line into the design. We would like to try 2 colour combinations, one with the darker green and yellow and the other with black and yellow -see palette attached for your reference.

Read full brief


  • Hi CH I made some variants on both your logos. Feedback is always welcome. Please have a look at #24, #25, #29, #30, #31, #32, #33 Regards, Andrei
  • Two logos for the price of one? Please consider to raise the price.
  • Dear CH, I have submit my entry #8, #9 and #10. feedback appreciated. :) Regards, anonymousXF
  • Could you try and add some depth to these designs? Like that embossed look?
  • This looks great but we need to add in the word WESTERN. This needs have the same weighting as the ITM logo so it needs to read ITM WESTERN. Maybe try the WESTERN in black type.
  • This wasn't clear in the brief but what we need is to essentially keep the ITM logo almost exactly the same but add "WESTERN" to it with the same weighting. So maybe keep the ITM logo much the same just a bit of a tidy and explore ways in which to include the word WESTERN into the design.
  • We also need to try and incorporate the tagline into the design as well.
  • will do some of the pine pac versions in a few, have to leave work.
  • Hey this looks really good! Think of this logo design as enhancing the original rather than reinventing it. This is really nice, I'd like to see it pushed a little bit further with some slight variations but this looks really polished. Nice work.
  • Misspelt and too far off the original logo.
  • Not similar enough to the original logo
  • Not similar enough to the original logo.
  • Hi CH Thanks for ratings. Based on my two designs i made western the same height as itm and have both green and black in both variants: with emboss and with gradient. See #43 #44 #45 and #46. If you want smaller size western, somewhere in between now and former submission just let me know, I think now looks best and flows well. Also, have you seen my approaches on the PinePac logo? #25, #29 and #30 I mean. Regards Andrei
  • hello ch, btw, what do you mean by you want yellow and black design?. instead of green and black color in the text. you prefer yellow and black?. looking forward for your fast reply. best regards, anonymousXF
  • Hello CH i have submitted another entry #39 and #40. please take a look. hope you like them. Thank you, anonymousXF
  • This is great, can we try the same design in yellow and black? And if we could also try making Western a bit bigger too. Thanks!
  • Hi CH I am working on your requests and will upload tomorrow. Thanks you for the ratings. Kind Regards Andrei
  • Hello ch, i have submitted entry #52. i have revise the tag line on entry #13 as what you have requested. hope you like it. Thank you, anonymousXF
  • Too shiny
  • Too far off from the original