Underground Mining / Hardrock Mining industry.
*** The mining machines in underground are different from above ground mining.***
Here are some links to check out ;)
FYI, the term 'Portal', denotes the entrance to an underground mine
IMPORTANT: Your designs need to be two color only. I'd not recommend using gradients as the application will be across all mediums (in other words, if it don't look good in B&W, it is unlikely to be shortlisted :)
Target demographic is Male 40 > 50 tough, hardworking, achievement focused, likes heavy machinery etc.
Please consider the use of the following font
"Sonic Cut Thru Heavy"
Also, you'll see that the current logo has used an underground loader as part of the design. There is no obligation to do the same
Please feel free to apply principles of the golden ratio.
It is a good idea to offer a logo version with an underground loader incorporated into the design (personally, I'd prefer 2D vs 3D for application across mediums).
For the sake of considering all stakeholders, I'd also suggest submitting a version without an underground loader incorporated.
Please create a two colour logo only and be mind full of the application for digital and print, infinite scalability on vehicles, banners, building etc.