We're looking for a bold, minimal, impactful logo for our new brand - PLAY, Inc.
Visit webuildplay.com to learn more about our group. The font style in our current logo is close to what we want - simple, elegant, professional. But we're open to a new font paired with the right icon.
Please avoid stereotypical designs such as:
-Any symbol that directly shows PLAY
-Obvious 'play button' symbol. If subtle it can work, but it should not be the first thing you think of when seeing it.
What I like:
Prefer monochromatic for the type / PLAY - but the icon can be colorful.
A simple icon to pair with a simple font. The brand "PLAY" is strong enough by itself, so the icon should not overpower the name. Instead the icon should be a subtle complement to PLAY.
My favorite logos are always those which are subtle yet strong, and you appreciate more each time you see it. I appreciate good use of negative space.
Our target client demographic is high-end, so overall the logo should first & foremost create a sense of professionalism, with hints of play / fun.