Relay

Excellent designer. Pleasure to work with him/her.

$275 paid

140 custom designs

27 pre-qualified designers.

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Winning design #104 by CHart, Logo Design for Relay  Contest
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designed by CHart

Project description

Relay is a job-share partner matching platform. Job-share is when two people share one job. It is a working solution for parents (specifically mothers), part-time students and semi-retirees. Although mothers are the likely first customers, I do not want the logo to be too gender specific. Relay helps these people find partners with whom they can share their job, thereby facilitating job share. So the value proposition for employee is BALANCE. 


Companies, the ultimate customers, look to Relay to improve their diversity long-term by giving their employees an added flexible work option. However, they are skeptical of job-sharing and so, I would like the logo to directly incorporate the elements of trust, unity, even marriage. The value propositions for companies are RETENTION and DIVERSITY. Relay job-shares will incorporate precision and trust in their partnerships that will perform for their companies. 

If using a symbol, interlocking rings would be a good place to start.
Alternatively, the double R symbol, example below, could be a good way to symbolize the partnership and take the place of the R in Relay.
Coloring REL and Y in blue and A in grey might be a good idea too, emphasizing the word RELY in RELAY.

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