SPRIDEATS - Latvias first food truck

Thank you

karlis

$325 paid

61 custom designs

12 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #45 by GJR, Logo Design for SPRIDEATS - Latvias first food truck Contest
Gold Medal

designed by GJR

Project description

The food truck phenomena that spread like wildfire through the states in the last 8 years has begun to make the leap across the pond to Europe. We will be the first food truck in Latvia's capital city of Riga where we will be serving a very healthy and "organic" interpretation of American comfort food, which is an Ethnic food in its own right over here, exclusively using seasonal and locally grown product. We have converted a 1973 airstream safari trailer into a professional kitchen and will be targeting local office complex's as well as seasonal festivals, and private events. Our name SPRIDEATS is very significant to the local market, as it is a word play on a famous Latvian fairy tail called "Spriditis" You can have a go and watch this 1980s Soviet Latvia cartoon to get an idea of the story: http://www.youtube.com/watch?v=GE-4QGTbriw Allow me to elaborate on the story for a moment: This is not a Soviet era story, but rather a turn of the century folk tale rooted in Latvian superstition with a nod to pagan tradition. A young peasant boy, who is supposedly of hobbit stature, who is not so keen on his tough situation in life runs away from home and into the nearby Latvian forest looking for happiness and luck. He has all kinds of encounters with pagan deities, monsters, and a spoiled princess and realizes that home is where the heart is. He returns home with a new appreciation for his family and the "simple things in life". The modern use of the word "Spriditis" basically translates to one who is seeking direction in life and is generally on the move towards finding happiness, luck, or good fortune. As we see it, our food truck will be something that is constantly on the go,finding new environments to work in while aiming to provide happiness for peoples appetites and gastronomic desires. This is what we have come up with so far with a local designer. I am impressed with the fonts as well as the "Iconic" almost vintage car element he has come up with....I like the almost "bomber plane" insignia, but also am a fan of "curves". Looking for a very stamp friendly logo. http://spriditis.page.lv/4.html I am very keen on this minimalist style of logo that is symbolic & Font strong and gives a sense of "Americana": http://skilletstreetfood.com/ http://www.kitchenguerilla.com/ http://tentables.net/ http://4505meats.com/farmersmarket/ http://www.hungrymothercambridge.com/ http://thestonesoup.com/blog/#

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Comments

  • Hi I am very interested in your project. Please clarify one aspect. The brand name is SPIRIDITIS or SPRIDEATS? Thanks
    • |--|

      aandrei_24 {*wrote*}:
      Hi I am very interested in your project. Please clarify one aspect. The brand name is SPIRIDITIS or SPRIDEATS? Thanks
      |--| Hi, The brand name is SPRIDEATS . going for a wordplay that the locals will understand but also have to read twice before it clicks with them....

    • Thanks. I thought this but just asked since i was not sure...

    • No worries, Good to clarify. We are very focused on high quality ingredients and providing honest food for an honest price.....No frills food, made with love.....

  • Hi karlis, Are you looking for something like this for the restaurant, it seems a little ridiculous idea :), out of my head I was singled out as a fish princess while I deity video as a different aspect. I did not want to go too much into detail, but I like the negative logou put two snakes. Somehow I managed to symbolize the inner heart of the green-I hope you do not mind the inner glow effects, I aspired to be something interesting how so many. I have a few examples of logos, one on a vintage style-I do not know how it makes you attractive and charming, as well as whether it is cool. Like most on a black background. What do you think-I want to hear your opinion about the ridiculous paper #2, #3 and #4. Thank you very much, krisdesign.
    • Hi Kris, Thanks for your designs. I would say that tyour designs do not do much to make me think about food. We ae not a restaurant, we are a Food Truck, our concept is very much like Sprideats wandering around and trying to find a place to make people happy with food. To me, your design seems more relevant to a video game of sorts, far to medieval and dark to make me think of food. Thanks for your efforts, and have another go if you are keen.

  • And yes, I almost forgot, I used the above text called logos, Folkard font. Thank you very much!
  • GJR
    Hi. I submitted design #5. I have chosen a cauldron as a symbol because it is relevant to the tale of Sprīdītis and the food theme. I hope you like it. if you need any changes let me know. Thanks.
    • Hi, I like your font choice,and I find the simplicity of the logo very effective and reflective of the kind of food we prepare. Would you be able to incorporate or replace the couldroun with the spriditis character? I appreciate the relevance of the cauldron, but feel the clients needs to see the familiar spriditis silhoutte in order to understand the wordplay. berhaps he could be walking with the cauldron over his shoulder? I like the "emotion" in your logo very much....

    • GJR

      Hi, Thank you for your feedback. I will revise my design. Thanks.

  • I was looking through your past designs and was curious if you may be able to apply some of the elements from your HOPCA micro brew label into our concept? I like the "seal" as well as the directed playfulness of the logo.... what do you think?
    • GJR

      Yes, that's sound great! Thank You. . .

    • GJR

      Hi, I've submitted #24. I have kept it fairly minimal because I feel that any extra adornment detracts from the power of the image. I hope it captures the emotion you are looking for.

    • GJR

      I've also submitted #25. There's more I can do with this if you like the general concept? Thanks.

    • Hi , I just deleted your most recent design without actually looking at it.....Many apologies, any chance we can get that guy back up there??

    • GJR

      Hi, I have added #26 as a replacement. .

  • Hi I came up with #7. Strong bond to the legend (the boy in search of happiness), but have the shovel replaced with fork and spoon, in search of the great food you can offer. Everything inside a shape so its stamp like. Color can be anything from dark brown / gray / black to bright green or what you prefer. Place for a tagline. Instantly recognisable for latvians familiar to the story and tale... Waiting for your thought. Thanks Andrei
    • Hi Any feedback/changes requested for #7? Thanks Andrei

    • |--|

      aandrei_24 {*wrote*}:
      Hi Any feedback/changes requested for #7? Thanks Andrei
      |--| Hey, I thought I wrote you, but perhaps it did not get through. I and keen on your entry, but was curious how it would look in black and white, if we could reduce the size of spridits so he is not encroaching on the white order line and insert a tagline "food is happiness" . I will also mention that the tones, textures and font of design #5 are appealing to me.... Not sure if you see any way to incorporate some of that "rustic" charm into a design??

    • |--|

      karlis {*wrote*}:
      Hey, I thought I wrote you, but perhaps it did not get through. I and keen on your entry, but was curious how it would look in black and white, if we could reduce the size of spridits so he is not encroaching on the white order line and insert a tagline "food is happiness" . I will also mention that the tones, textures and font of design #5 are appealing to me.... Not sure if you see any way to incorporate some of that "rustic" charm into a design??
      |--| I do like the whole "brand" appeal, maybe play with some earth tones and black and white font?

    • thanks will work a bit on it, upload later... Andrei

    • Hi I made a few variation, #20, #21, #22 adn #23. I changed the font, made earth tones and black, added some eroded texture to one of them... Let me know what you think. Andrei

  • Too simple and a bit lost based on the information and concept we are pushing....
  • Hi, Nice variety of fonts, however I feel like the logo is a bit on the "generic" side. It reminds me of a mass produced bread or pre made soup I may find in a supermarket. Anyway we could try to make it a bit edgier and rustic?
  • HI, I like the simplicity and elegance of your logo. Not sure about a chicken leg and a strawberry combination in the hat/pot.... Could we try and be a bit more playful and perhaps go with a "Food is Happiness" tagline....
  • GJR
    Hi I have submitted #28. I have straightened out the main text "sprideats" and added a curve to the tagline. The tagline suggests a smile which reinforces the feeling of happiness. By straightening the main text I have given the design more flexibility - you could either have the text underneath the image or to the side. I think the text alone is also interesting enough to function as a logo in it's own right. I'll await your feedback on this before submitting colour options. Many Thanks, Gary
    • |--|

      GJRDesign {*wrote*}:
      Hi I have submitted #28. I have straightened out the main text "sprideats" and added a curve to the tagline. The tagline suggests a smile which reinforces the feeling of happiness. By straightening the main text I have given the design more flexibility - you could either have the text underneath the image or to the side. I think the text alone is also interesting enough to function as a logo in it's own right. I'll await your feedback on this before submitting colour options. Many Thanks, Gary
      |--| I like where it is going, perhaps if the hat was falling into the void it would interrupt the flow of action too much.... thoughts? Interested to see what you mean by the text being a logo of its own.....details? How do you imagine the text to the side ? If we are to make this into a "sticker" to put onto the side of the polished aluminum trailer, the text would need to be solid black and we would have to do some inversion of the colors. This would work well for FB, websites, adverts and so on, but my concern is how clear and visible will this be on the actual truck.... thoughts? So far this is very solid, text, image, as well as thoughtful plays and slightly dark humour regarding the legend..... Could the tree be made less "forboding"?? maybe a little more bonzai or warm....it is somewhat cold...I like the cold element, but curious how it would look if it were a more "giving" tree.... Hope this is not to pedantic....

    • GJR

      Hi, I didn't see this feedback - sorry. I will work on this. Thank you.

    • GJR

      The hat falling into the void didn't work very well, It didn't look natural and the hat was so detached from spriditis that I was worried that he may not be identifiable. I'll show you some examples to show different positioning and backdrops. I don't think visibility would be an issue on your trailer as the logo would be quite large, but I can put it on any solid colour background to make it pop more. I'll work on that too. Regarding the tree, It is quite jagged and stark - I can make it more friendly. Thanks.

  • Hi I made a few variation, #20 , #21 , #22 adn #23 . Let me know if i am exploring a good path or should i thin of somerhin else. Regards Andrei
    • |--|

      aandrei_24 {*wrote*}:
      Hi I made a few variation, #20 , #21 , #22 adn #23 . Let me know if i am exploring a good path or should i thin of somerhin else. Regards Andrei
      |--| Andrei, After a lot of observation I feel that a circular logo will be more suitable based on the curves of the actual airstream trailer itself. If we can incorporate some kind of Humerous element or playfulness into the logo I would be pleased. There is a strong similartity between Latvias largest "traditional" restaurant that I want to stay away from, I feel your design is unintentionaly veering towards that directon, likely based on my suggestions..... Maybe back to the drawing board for something circular, a bit more playful, organic, but wihtout so much "authority" so to speak, maybe more hip and trend setting,as that as how we hope to position ourselves..."old school flavor from new school fools" :)

    • Hi #27. Playfulness added initially bu the fork and spoon on characters shoulder (instead of the shovel). Now i also changed two things: i've put everything inside of a tyre which is circular and also a hint of this permanent journey in pursuit of the happiness (bot the characters' and the food), and also a hint for you business is mobile. also put a smile on the boy's face. He tasted already the hapiness from your food, and smiles... the font is simple, americana/tyre style. i can add some dust and scraches over the whole thing if you really want that vintage look... i kept it simple for now. I will try to work on another one, i am thinking on some ideas right now. Feedback always welcome. Andrei

  • Interesting, forbidden fruit? Sprideats hat is really essential to people recognising him.... Is there anyway to make this more food related?? Very clever though, I like it....
    • GJR

      I can add the hat. I had hoped that the emphasis on the "forbidden fruit" would make that food connection but I will see what I can do. Thanks for the feedback.

    • That is a good symbolism that I think people will understand, lets see how he looks with the hat...maybe his hat has fallen off his head as he reaches for the forbidden fruit?....

    • GJR

      That was exactly what I was thinking :) I think it will work well. Not sure whether to make it fall into the abyss or to fall behind. I'll play with a few ideas and submit something later today. Thank you.

    • Have a go, maybe throw out some color options... We will be serving on butcher paper, on recycled paper plates, so the light brown pulp is nice with regards to color coordination... also important to remember that the backdrop for the logo on the trailer will be polished aluminum.... The red apple is solid. Just hope more text won't tske awat from the simplicity of it...

    • GJR

      The text can be quite subtle. I'll use a smaller lighter font and I think it will work. Thanks for clarifying what materials it will be used on, that is helpful. I guessed from your brief that you may be using that sort of paper which is why I chose these colours. I'm sure it can work in multiple colour combinations though. Thank you.

  • further, is there anyway to put or tagline in there without taking away from the elegant simplicity of this? "Food is Happiness" My sous chef is digging this as well....
    • GJR

      I'll make a version with that tagline. Thank you.

    • Of the 2 you have submitted I like the circle as it is very "less is more" which also goes along with our food style.... Looking forward to seeing what you come up with.

    • GJR

      I agree. I submitted it just in case but I prefer the clean look. Thanks.

  • A bit too tidy, good for a website, but this labeled onto the side of the airstream seems a bit too tidy. Also feel that the spriditis silhoeutte is rather essential....
  • perhaps the tree could have a green leaf similar to the leaf on the S in the title....
    • GJR

      Do you mean the leaf on the apple? I think a single leaf on the tree may look disjointed but on the apple I think it would work. I also kept the colour pallet limited to save printing costs on all media. At the moment we have 2 or 3 colours depending on the background we are printing on (a brown t-shirt would be 2 colours). On clothing and on your truck for example, there may be a cost per colour so that's maybe something to consider.

  • Something about the chunky aspect of this is not attractive to me. I dont lie to tire tread and the aggresive font.....smile not needed.... We were closer on #7.... I just googled "hipster logo images" and that is in some respect the direction I would like to go.... I like the simplicity, meorable font type, and slighlty cheesy drawing.. maybe we say we have : round symetry smooth and flowing font tidy yet kitchy image retro label appeal maybe think 1960s sports teams, arm and hammer, easy to read images and font that have a seamless flow and dont rely on borders.... Are you ready to virtually punch me yet ?? :)
    • Hi Punch you why? Because you are one in a million client who gives feedback - very good feedback? I like working with you, and no, i am not sucking up... I thought this tire thing might be an idea, but i will move forward. Not sure yet what story i want to tell besides the boy character, but i am on it and will follow your suggestion. we still have time in the contest,it is great how you provide feeback and GJR is a designer i enjoy for his work and also competing with him. Be back, i think tomorrow, i have an idea. Andrei

    • one more question. what food are you sereving there? thanks

  • This feels very "chunky to me"....A bit to aggressive I might say. Not sure about the tire reference and the smile is a bit strange looking....
  • GJR
    I've submitted #35 with a more friendly tree. I didn't want to go too gentle as I wanted to keep the slightly dark feel but I think it has a softer balance. I have also submitted #36 which has inverted colours and on a white(the brightest colour we can get on screen) background. I have enlarged it a bit so you can see that as the image gets bigger the fine detail becomes more pronounced rather than less - also on screen we get some blurring around the edges, on your truck the image will be much more defined. #36 is more to show you what I mean than a finished design - #31 shows the other option of using the background colour of the material it is printed on. #37 shows the text to the side and the text used alone as a water mark.
  • Hi CH I went in the direction you suggested, please take a look at #32, #33 and #34. I incorporated the a foodtruck in one of designs, i kept the others pretty simple. I want to ask you if you need to look at any of those put on kraft paper or your trailer? colors can be changed, dust/scratch can be made more coarse or finer. Waiting for feedback. thanks Andrei
  • Hi Karlis Can i have some comment about my latest submissions? am i on the right track or should i do something else? thanks... Andrei
    • aandrei, Many thanks for such a valiant efffort !! I am going to stick with # 42 and GJR design... It says a lot without much effort, which just drives home my less is more concept. I really like your last entries, certainly on the right tra ck, but GJR has taken the cake this time.. Thanks for going back to the drawing board so many times, all the best!!

    • Hi Karlis It was a pleasure working on this. And also competing with GJR, a fellow designer very strong whom i respect (that's all i can say here, we are not allowed to comment other work in forum here). I just saw you extended the contest, so i thought about throwing in two more. I simplified it, i just kept the fork and not the spoon. I made one just with the character, no trailer but a direction sign (you get the idea...). I placed both on your trailer (i guess it is your trailer on the website??) in black and white. See #48 and #47. Thoughts? Thanks Andrei