St. John Beach Bum is seeking a new logo.
UPDATED - 9-12-14 - 3 days, 20hrs left
We are very pleased with the designs we have seen so far and will be rating and making comments shortly. With the remaining time in the contest, we would also like to evaluate some simple, sophisticated designs. Logos defined by a font alone or a font and simple image (e.g. Coca-Cola, McDonald's, Tommy Bahama).
Along similar lines, we could also envision an oval-shaped logo with St. John Beach Bum in the middle. One idea was to have the perimeter of the oval defined by a palm tree on either side and "St. John Beach Bum" in the middle...perhaps in a hammock, perhaps not.
We're very pleased with the more playful designs, and want to continue encouraging submissions in that style. For those designers who specialize in simple and sophisticated, we'd love to see your creations as well.
ORIGINAL PROJECT DESCRIPTION
Located on a quirky exotic tropical island in the U.S. Virgin Islands, St. John Beach Bum offers its guests beach gear rentals, beach gear retail, T-shirts & souvenirs, and guided excursions (hiking, kayaking, snorkeling). As donkeys roam free throughout the island, we've considered using a donkey to personify the "Beach Bum". That could include a simple donkey image or silhouette, an ornery donkey (Garfield/Bart Simpson/Bugs Bunny-ish), a donkey on a hammock between to palm trees, or a completely different direction.
Whichever direction the artist chooses to go, the logo should reflect a laid-back, irreverent, carefree attitude. Ideally, the logo will be slightly edgy, but still have broad appeal to our upper middle-class family vacationers. T-shirts and branded items (shot glasses, mugs, etc...) should also be taken into consideration. Our goal is to create an iconic brand so that no visitor to St. John will want to leave without one of our t-shirts or branded pieces of merchandise.
Finally, it is important to include the "St. John" in St. John Beach Bum. "Beach Bum" is an existing brand and we'd rather they not sue us. As much as we appreciate creative fonts/designs, our tentative logo has been criticized for not being very legible. That said, we remain very open-minded and look forward to your designs.