We sell sports/fitness/bodybuilding nutrition and supplements with our own brand. We want to look professional and stand out from the competition with our logo. (I'll upload some pictures of competition logos)
Mostly used by males, but shouldn't "scare" female customers. Healthy lifestyle. Interested in getting fit, in shape. Opinions can be strong regarding supplements, so again, it should not "scare" or make customers insecure about the fact the our brand well help them reach their fitness goals.
Most of my packaging designs will be black and white, but other colours will be in play, such as red, yellow, green and blue. So the logo will have to be easily adaptable to different background colours. So I'm not looking for a logo in many colours.
I like simplistic designs. I don't want any barbells or other training equipment in my logo. Also no person or characters. Also the customer has to be able to read the name of the brand, but I'd also like a cool logo/symbol and then with the brand name underneath or beside that logo. But a very cool text could also work. Really I like to give the designer options to express him or herself.