The Kidney Experts

Contest Holder: shreemulay






Expired left

Project description

Updated Design Brief (1/7/2017) - contest extended by 7 days
We had narrowed down upon a design that we liked most #214, and then created the following survey and requested 1000 responses which are available here.

Please look at the survey responses and submit designs accordingly! To clarify, we will be treating mostly adult patients. We would like the logos to appear more professional, yet be able to accomplish the goal of making patients feel comfortable with the doctors represented by our logo - thus the request for a kidney cartoon character.

We will finalize our decision after the 7 day extension has been completed! 

Finally, we have added awarding second and third place prizes.


We are looking for a logo for our company - we are a group of kidney doctors (Nephrologist) that would take care of patients with kidney diseases. We would like a cartoon mascot type character, in the style of a kidney (bean) cartoon. The character may be in a medical apron as well. Finally, the kidney cartoon should be smiling,

We would like logo's with and without the company name "The Kidney Experts" as well as with and without our slogan, "Kidney care is our specialty. Patients are our priority.". This logo would potentially be used on our website, on business cards, letterheads, signage on buildings, as well as on various social media platform.

Finally, would want a creative image to be utilized for icon purposes (favicon & blavatar): - - The logo should be able to fit appropriately into the standardized square boxes used by facebook, G+, Twitter, and other sites.

Read full brief


  • @shreemulay

    #301 New version
    • @Jervixj I like it. How would it look with a slightly smaller smile? I'm just curious to know. Or perhaps if his teeth aren't showing....

    • @shreemulay working on it now.. thanks

    • @shreemulay please check #309 , #310 and #311 thanks!

  • Smiling doctor kidney. #295
  • #290

    another solution:
    I think without a girl doctor will work?
    more balance, minimal and not too childish?
  • @shreemulay

    please check my revisions #290 and #291.
    a lots of negative feedback in the survey they said too childish.. the truth is the cartoon character logo (base in your design brief) will be look like childish because it's cartoon.. make sense?
    so I made the characters in the logo more taller to make them look like adult and not to childish.. I hope that solution will work.. what do you think?

    one of the negative feedback said "so red" .. so I change the color in lighter color (orange)

    And I made hair for guy doctor kidney.

  • my entry as your per requirement. #283
  • #shreemulay

    Comparing the low rating you gave my proposal (#119) with the high score for your best pick (#214) leaves me puzzled; also by readng your survey's specific comments, it's clear that a childish and banal stylization is not what would work here. Instead, I think that my character has a better defined shape and a poised attitude that better suits the target, including the relative favicon adaptation. |I'd appreciate some direct feedback to evaluate my continued participation to the project.
  • Some new works based on my #264 concept #282
  • Hello.Thank you for rating my prevalence design .This my second design i hop you like and please give your feedback.
    Thank you #280
  • I really like the favicons here! #147
  • interesting, conceptually - this could become higher up in our list if somehow you could optimize the design further... #264
  • not what we're looking for. Thanks though! #266
  • Great to see proof of concept - this is what our doctor's jackets would look like with the logo! Thanks! #273
  • makes a good favicon, though we'd probably just use the character without text for that purpose. #275
  • About #214, @Jervixj perhaps we may try with giving the guy some hair?
  • @shreemulay hi I'm back thia is favicon display. the reason I made the design simple. so it looks a little more clear when the design is applied to the favicon or profile facebook picture. #275
  • Picture profil facebook display #274
  • Charactet On an apron doctor #273
  • New revision #272
  • hello, ch :)
    please if you need a revise do not hesitate to contact me.

    thanks. #269
  • hello, ch :)
    i really hope my design can work with you.
    please if you need a change do not hesitate to contact me.

    thank you very much.

    best regards.

    Dav #267