We are a radio controlled race track, this logo should be as fun to design as it is too look at. It must look serious and professional like a real race way. However the difficulty comes in when we need want have a 'short course' (rc truck) in the logo. Our slogan is 'Fastest family fun in the north!'
Avoid planes, street cars, helicopters and other 'non-surface' RC's. We are primarily a dirt race track. Dirt, tire tracks, grunge mud, dimond plate, gears, screws, checkard flags, trophy cups, all should be the focus.
The logo must be immediately identifiable that the RC in the logo is in fact an RC. This is often done by using the buggy, since its synonymous with 'RC'. We wouldn't mind a logo with both the short course truck and the buggy, but like in the Sault RC logo, they managed to get the logo to show its an RC while still being short course.
A bonus would be able to make a 'simple version' to go good black/white/small stickers. A black and white version of the small logo as well. No slogan, but still must look good.
Have a full color & complex version (Slogan) for shirts and hats & website. Keep pure white, gunmetal grey, pure black back grounds in mind for shirts, hats and website.
The color theme would be best to match a website style like www.traxxas.com - but feel free to be creative, this is not nailed down and a creative alternative would be appreciated and noticed.