Tom's Re-Store Auto Sales and Service

.

$307 paid

129 custom designs

35 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #119 by Ibdesign, Logo Design for Tom's Re-Store Auto Sales and Service Contest
Gold Medal

designed by Ibdesign

Project description

********* Note added 12/5 *********** Please use the name "TOMS RE STORE" not "TOM'S RE-STORE" WITHOUT THE APOSTROPHE AND WITHOUT A HYPHEN. That was my fault and I apologize for those designers who have already created a design based on my instructions prior. We won't be judging against anyone for that, but would need that corrected if your design is selected. REQUEST: Logo design for a small town automotive sales AND service used car dealership located near Yosemite National Park. The dealership is transforming and redefining itself into a serious sales and service automotive center rather than just a 1 man shop/hobby. We would like to de-emphasize the "Re-Store" part of the business name but still need to include it to comply with legal regulations for branding and signage. We are looking for a recognizable cool logo that can also be used on our business sign, cards, shirts etc - something a bit more modern and high tech (modern dealership) emphasizing both sales and service aspects of the business. It needs to portray competence and professionalism but with small town old fashioned neighborhood service. If you can also somehow incorporate our proximity to Yosemite National Park in the design that might be cool but not totally necessary. The key points would be to design something recognizable that emphasizes what we do - Automotive Sales and Service. Our website will also be re-designed after this contest as it is currently old and outdated. I am attaching it but it should not really be used for logo design ideas. http://www.tomsrestore.com/auto/ Good luck!

Read full brief

Comments

  • Hi Contest Holder, Thanks for the opportunity. I've just submitted #2 for your kind consideration. I expect your valuable comments so that I can do better in the next entries. For now, I've used simple symbolic objects for the auto, service and mountains for the specific location. Thanks.
    • Thanks for the submission. I like the Font. I understand that the lines in the background represent mountains but it might be a bit too abstract as is the logo (some I showed this to thought it was a pair of binoculars and not a car). The logo needs to be immediately recognizable as an Automobile Dealership de-emphasizing the "re-store" part of the name but still including it, AND emphasizing sales and service.

    • Thank you so much for your encouraging and clear comment. I will of course do some efforts to make the logo better.

  • Lots of great ideas! Don't get hung up on using red though. Exploring other colors is OK. Remember we will be re-designing our website and image. Also Don't forget we are located near Yosemite. Probably the most recognizable image in Yosemite is "Half Dome" and the Water Falls. Not sure how those might be incorporated and again it's not totally required...just a thought. Things we like so far: #5 good emphasis of "Auto Sales & Service" #7 and 8 Good de-emphasis of "Re Store" in the name. #6 clean and simple - incorporated the mountains without losing emphasis on who we are and what we do. Keep up the excellent work!
  • Dear Contest holder, I have submitted #15 for your kind evaluation. I've designed this latest entry applying all the details regarding your brief, including update, I hope it will be the best suitable logo for your purpose. Thanks for the opportunity. Please feel free to write if anything else can be done to make it more purposeful.
  • #13.... very cool! nice job incorporating the car, half dome and the mountains.
  • Thanks for your design. You obviously understand which elements are important to us and incorporated them. The only comment I have about the overall image of the logo is that perhaps it looks a bit too much like a cartoon and maybe not professional enough. The Jeep might be more identifiable if the windows were drawn in and the "O" in Toms maybe like a back tire...not sure about that one but just a thought. The mountains by themselves without the half dome looked better to us...adding half dome made it look cluttered. Overall good work!
    • SGh

      |--|

      leaderintrainin {*wrote*}:
      Thanks for your design. You obviously understand which elements are important to us and incorporated them. The only comment I have about the overall image of the logo is that perhaps it looks a bit too much like a cartoon and maybe not professional enough. The Jeep might be more identifiable if the windows were drawn in and the "O" in Toms maybe like a back tire...not sure about that one but just a thought. The mountains by themselves without the half dome looked better to us...adding half dome made it look cluttered. Overall good work!
      |--| Thanks CH,I have started working on the modifications...hope I can deliver you a better logo.Thanks!SGh

    • SGh

      Hi,CH...I've submitted the modified versions at #37 & #42...please check them out.Used these colors because I thought the combination of these should give the logo a modern,elegant yet pro look.Hope you'll like this one!Thanks.SGh

  • Thanks for exploring some different colors and themes. I appreciate that! Between the truck, the mountains and the color this has a very military look and feel to it. Like an Army surplus store. This would definitely be my favorite if I had an ammo or military supply store :) - just not enough Hum Vee's in our area to make this one work. Thanks for exploring different ideas though!
    • Thank you for the rating and feedback for #29. I totally understand about the Hum Vee situation :)... not many here in New Zealand either (I have only ever seen one in real life). Anyhow, I have changed the colour to blue and made the vehicle a Subaru Forester shape resulting in #39. Any further feedback would be appreciated. Cheers, Glen.

  • Starting to see a lot of highly rated round logos. Please don't let that influence your designs. Those designs are rated higher not because they are round but because they incorporated the design elements, state who and what we are, and are simplistic and professional looking without being cartoonish.
    • I am not sure why they removed my #28 from this contest it is my Illustration it is not CLIP ART! the Mustang I have all the files for!? please if you do like it maybe there is something that can be done would be appreciated.

  • Dear contest holder, my newest design #38 is here for your kind evaluation, please have a close look. It incorporates all the requirements you've stated in the brief and updates. Also, I've presented some color variations and color can be adjusted later as well, please feel free to let me ask for any modifications. Thanks for the great opportunity.
  • SGh
    Hello again,CH!...I've done the modifications you suggested on entry #24,& have submitted it as entry #37.Used the colors because I thought the combination of these should give the logo a modern,elegant yet pro look.Hope you'll like this one!Thanks.SGh
  • Hi CH Thank you for providing feedback on my design. I would fix it again.
  • About#26 Thanks CH, do you have any comment or criticism for my suggestion
    • yes and thanks for your design! We would like to de-emphasize the "re store" part of our name. In your design that is what stands out the most. Also we would like to highlight "Automotive Sales and Service" which is not as visible in your logo. Finally I think we are looking for something slightly more professional looking and simple. So far the top rated logo does the best job with those items. Also double check spelling. We obviously want to get that correct before the final copy of any logo. Good luck!

    • About #26 Thank you CH, It means to me your remarks. I noticed too late that I made ​​a mistake in spelling :) ... I am very pleased with the status of your competition in your view of the fact that the work of my colleagues top design. I'll try to go out again, in view that I was "spotted". Hello and thank you

  • Your logos are very modern and sophisticated. Good work. What might make all of them a bit better in my eyes would be the following: 1) Make "RE STORE" even a bit smaller. 2) Make "Auto Sales & Service" bigger. the logo should tell people what we do. 3) Add some space between Toms and the bottom of the car and add some space between the car and the mountains. They all kind of get squished together with each other. I really appreciate your efforts here. Thanks, Jeff.
  • HiCH I was in average and all my fellow designers focused on your explanation ... In addition to the standards of your logo, font, you asked me to emphasize TOMS RE STORE ... My # 26 ...I found an interesting close to a park, as well as location. I'm reflex glass by a mountain, which should mean that there is a park across from ... Thanks for your time
  • SGh
    Hi,CH...just added another design at #25...modified the mountain...hope you'll like this one too!Thanks.SGh
  • SGh
    Hello,Contest Holder...I've uploaded two entries at#23 & #24...hope you'll like them!...and please don't miss to notice the "T" in logo #23.Thanks!SGh
  • http://www.designcontest.com/logo-design/toms-re-store-auto-sales-and-service/entry/18/ You have used clipart and that is not allowed http://www.clker.com/cliparts/k/W/6/G/7/q/silver-sports-car.svg
  • Could you resend the logo without the apostrophe and hyphen please? "TOMS RE STORE" That was my mistake...sorry.
  • Lots of terrific ideas! Just a thought...many of the logos are using sports cars. That's modern and cool but since we are in the mountains, how about someone try and incorporate a logo with a 4wd truck, jeep, or subaru? Don't give me a monster truck or extreme vehicle though. Also, don't forget we need to slightly de-emphasise the "Re Store" part of the name a bit and focus on "Toms" and "Automotive Sales and Service" Thanks everyone for your excellent work and efforts... I look forward to seeing additional ideas!
  • Designers... Starting to get a lot of copycat designs and lots of round logos... I did not rate the highest designs that way because they were round. Let's see some creativity!
    • TRYING TO GET TO JUST BASICS IN SIGN DESIGN. THANK YOU