TOWe- Organisational capacity building initiative

Excellent experience again... a little shaky in the beginning but in the end I was very happy with the result.

AU$550 paid

133 custom designs

29pre-qualified designers

Learn more about Logo Design Contest

Winning design #121 by archinla, Logo Design for TOWe- Organisational capacity building initiative Contest
Gold Medal

designed by archinla

Project description

"TOWe" is a capacity building initiative developed by Sam Abbato.  It has a focus on helping organisations (mainly not-for-profits) build staff learning in learning about "what they do, How what they do makes a difference, and how they can do it better?"  It is about building "evaluation" or capacity for "making insights" into their work.

The acronym represents:

Tailored approach to support the client

through Online coaching and

Workshops to facilitate

Experiential learning (i.e. learning while "doing") in Evaluation.

TOWe acknowledges that all organisations have their own unique culture and that understanding the organisation within a broader context and the individuals working within the organisation is key to building capacity.

Note: TOW is to the power of "e"- (i.e. as a superscript) but fonts here won't let me do that.

My website for my overall consultancy business is:

This has my logo on it. Logo is also attached.

I am wanting the same colors (and three main colors- blue, green, green) and theme as my logo but to extend it into a "moving" forward for TOWe.

Play on the word TOW would be good because the approach is like a TOW-boat- leading organisations out and guiding them but they decide on the direction- the TOWing suports them when they need it. So it needs to be a "moving thing" and shows the 3 main methods to "get to where they want to go".

About building their ability to move ahead in the direction they want to go.

Read full brief


  • Hi, I have been thinking about this one and the only thing I don't like is that it has a very heavy feel. Would be great if you are able to make the letters thiner, lighter- not so heavy. Thanks, Sam #43
    • About #43, @SamAbbato okay. Right away..

  • Thanks but not sure about the second letter- looks like an iced donut?? #126
  • gow about this #125
  • Thanks, that's great! I like your Californian enthusiasm and persistence! (I lived in CA for 4 years and miss the energy!!)
  • I like this but is this a bit thicker now? #121
  • Placed more emphasis on the "e" to create more movement and elevation in the form. #120
  • Hi, This looks really nice in black too. I am hedging towards 95 at the moment because I like that it will look okay with writing "CAPACITY BUILDING" underneath it and I am thinking this will be handing sometimes when people are wondering what TOWE is all about. Do you think writing would work under yours? Even with the black- to write underneath in 2 or more of the colors?
    Cheers, Sam #118
    • About #118, @SamAbbato Do you mean "Organisational capacity building initiative?"

    • About #118, @SamAbbato Well #95 isn't my design, and I don't want tolose the contest, so let me know what I can do to edit my designs to your liking. 

    • @archinla I think "Capacity Building" says enough. Thanks

  • About #119, @archinla  Thanks. How would that look under the color one?
  • I have had a look at some of your other designs. I wonder how the two words "Capacity Building" would work writen underneath the logo. #95
  • I really like this. I like the way the "e" stands out. How you have done it in white font. Thanks #95
  • I like the movement and energy in this one. #89
  • Hi, Thanks. Script a bit decorative for what I am after #90
  • please comment #107
  • wow #104
  • monggo... #103
  • Please comment #100
  • Please comment #97
  • check my design-1 #96
  • How about this #84
  • Hi, I also liked that you took the initiative to get away from the strands of my logo! Perhaps they are a bit restricting- so this is good and different and much appreciated. Thanks #43
    • About #43, @SamAbbato thank you so much for your positive feedback. :)