Trade Promotions Management

Great concept. We had some interesting entries and were able to select an option to utilise for our project. The challenge of the process is after the winner has been selected. The only communication that can be made is via text boxes. It would speed up the process to completion if there was also an option to upload files from the contest owner perspective as this would enhance communication and provide the ability for the contest owner to show the designer what changes are required.

AU$364 paid

119 custom designs

44 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #90 by croackroaxz, Logo Design for Trade Promotions Management Contest
Gold Medal

designed by croackroaxz

Project description

Trade investment (the discount/promotion given to a customer when making a sale) is critical to our business as the bulk of our trade is done on promotion.

Our current means for processing,  analysing,  forecasting and managing trade investment is limited, manual, ad hoc, error prone and cumbersome, leading to an overall inefficient process.  

Our marketplace is changing and we need to make more informed trade investment decisions and we need to make them faster. 

The project will implement a new piece of software as well as develop a new set of business processes to integrate, centralise and standardise our trade promotional spend.  This will make new information visible, allowing more informed decisions to be made.

Our user group will be upskilled to not only interpret the more insightful information given to them, but to be able to use this to have more proactive and targeted conversations with customers.  This will increase our promotional effectiveness, with better decision making by our staff,  better return on our trade spend investment and it will make us more compelling to our customers.

Key words - visibility, efficiency, people capability, tools (to do their job better), growth (e.g. in people capability, in financial benefit), strategic alignment, engaging (more engaging with our customers), insightful.

 

Designs to date (COB 15th March 2015) are too "corporate".  We are looking for something more modern and fun and specific to our business.  Think less about TPM and more about what it represents.  Focus on the people side of this project, that we are going to give them more information and we are going to increase their skill and capability levels to interpret that information to better invest our trade promotional spend.  Think of integration, of people, processes, systems - our business working together to get a better outcome.  Think of a business that will grow as a result of TPM.  Think of a logo that is inspired by beverages, fizzing bubbles, a bottle (no glasses please).  Think of a growth arrow.  Think of people who are also going to grow in terms of skill level.  Think of looking to the future, with clarity, of a business that is more efficient, strategic, better.  Think of the financial benefit, but please dont show $ signs or bags of money.  We would really like to inject some fun into the logo, give it some personality.  See the Word attachment for some pictures that can inspire you.

 

Read full brief

Comments

  • Hello Sir,
    If you have any questions, please do not hesitate to ask.
    feel free to comment..hope to hear from you!cheers!
    Regards. #107
  • Every Thing Is My Orignal Work #105
  • Every Thing Is My Orignal Work #104
  • Every Thing Is My Orignal Work #103
  • Every Thing Is My Orignal Work #92
  • Every Thing Is My Orignal Work #91
  • Every Thing Is My Orignal Work #90
  • Every Thing Is My Orignal Work #89
  • Every Thing Is My Orignal Work #88
  • Please Check l My logo Designs #72,#73,#74
  • Hi Everyone. Thanks for your submissions. I'd love to see something that includes a bottle, or straw, perhaps some bubbles. We are in the beverages business and should consider this as part of the logo. Thanks.
  • logo idea. Hope i'm on track. Good luck #71
  • please check my logo proposal to your company hope you like it
    thank you:) #64
  • Here is the TPM slogan - “creating step change in trade investment by providing best-in-class tools, investing in business and people capability to accelerate our revenue & maturity while partnering with customers to unlock growth in the market”
  • File is not uploading. Pictures to inspire include:
    1. green arrow growing towards the top right of the page, with a man running up it
    2. beverage bottle
    3. a cube showing many integrated connections (ie many squares interconnected into a cube)
    4. bubbles (created by a drink)
    5. beverage bottle, with bubbles, a straw that turns into a growth arrow
  • Thanks to everyone for your submissions to date. We have reviewed them and have decided to extend the contest for another 7 days. I have updated the brief and provide a copy of that content in the post below. We need less corporate and more fun, playfulness, something more modern and less "harsh". I've given you some more information to work with in the brief update. We need to close this out in 7 days. Look forward to seeing what you submit.
  • Designs to date (COB 15th March 2015) are too "corporate". We are looking for something more modern, fun and playful. Something more specific to our business. Think less about the words TPM and more about what it represents. We are focusing on what the logo says to us. Focus on the people side of this project, that we are going to give them more information and we are going to increase their skill and capability levels to interpret that information to better invest our trade promotional spend. Think of integration, of people, processes, systems - our business working together to get a better outcome. Think of a business that will grow as a result of TPM. Think of a logo that is inspired by beverages, fizzing bubbles, a bottle (no glasses please). Think of a growth arrow. Think of people who are also going to grow in terms of skill level. Think of looking to the future, with clarity, of a business that is more efficient, strategic, better. Think of the financial benefit, but please dont show $ signs or bags of money. We would really like to inject some fun into the logo, give it some personality. See the Word attachment for some pictures that can inspire you.
  • your feedback can make ideas grow #56
  • Growing up people - thats look my project. #43
  • @logosetup2015 what do you gys think? #34