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TSD Solutions logo competition design brief
(please see attached for full description and current branding)
Our company is rebranding itself, and as such, we require a new logo which will ultimately be used on a new website along with all business collateral. We have historically been known as Training Systems Design (also known as TSD) to our clients, and we are shifting now to our new name: TSD Solutions.
We are a business to business provider of learning (training) solutions to primarily Fortune 500 clients. We want our logo to reflect this caliber of client, however it shouldn’t translate to a “stuffy” financial or law firm-like logo. Instead please consider that the current tagline we use to explain ourselves is: Blending the art and science of learning to deliver business results. In the field of learning there is a lot of science behind adult learning techniques and program design. We incorporate that into all we do. The “art” is how you bring the learning to life, make it interesting and compelling, and we are proud of the creativity we bring to our learning programs.
The logo must be a modern, clean design and should be apt for different media sources – digital and print. We are open to all color variations except pastels. Our current color pallet is acceptable to us and attached, but we are open to new ideas. We are open to logos of all styles (wordmark, pictorial, mark, letterform, calligraphic) but they should also include our name. We look to you for what you think makes the best logo.
Please include the vector ai/eps files with jpg, and png files in all winning source files. Include any special fonts.
We hope to find a creative and innovative designer to design our new logo and are excited to see your work.
Here’s more about us - How we work:
TSD stands above the rest in the way we partner with our clients to:
- Understand their business,
their people and their work environments
- Create innovative learning
solutions that reflect their priorities, engage their learners, and work within
their unique environment
We create custom-developed, instructor-led and technology-based (elearning, apps, videos, infographics, etc.) learning solutions. We also develop communication programs, organizational design, job analyses…basically all things that focus on performance improvement.
We are also known for exceptional customer/client support. The more we understand our clients, the better learning solutions we deliver. We invest a lot of time and energy to “walk in our client’s shoes” to ensure we create just the right custom program for them. We’re also known for how well we partner with a client’s technology department to ensure smooth learning implementation regardless of the platforms used by the clients.
We grow organically. Once we begin working with a client we are asked to partner on more and more projects. When a client leaves their own company, they take us with them to their new home.
Our current website (trainingsystemsdesign.com) is very dated and we don’t use it or the branding on
it anywhere else. To see our current
branding and how we present ourselves to clients, please see the attached screen
captures from our marketing ppt.