We are a clothing company specialized in streetwear. The apparel will be a hybrid of hipster, contemporary, and skate wear. We are looking to marry Western and Japanese styles. Our clothing will be comfortable yet, fashion forward and trend setting. We want to promote exclusivity in our brand and have a luxurious feel to it. Our company strives to promote confidence when people are wearing our clothing. We are looking to create a lifestyle around our brand.
The history behind this brand and name is inspired by a special family member who lives life unapologetically. We believe how people dress is a reflection of their personality - it may change from day to day, the mood they are in, etc. We created this brand because we were frustrated with the limited street wear selection out there and decided to create clothing which is minimal and comfortable, yet look effortlessly cool with a lot of attitude.
We are looking for a logo AND a word mark of "unphiltered" in street art inspired font. The logo and name designs will appear on apparel such as t-shirts, tanks, toques, hats, crew neck sweatshirts, etc. As for colours, no more than 2 colours. We strongly believe less is more. For logos, try designs of old school robots/robot head, abstract anatomical heart, glasses. Please see photos for the style we are looking for for inspiration when designing the logo.
Some of our favourite brands are Stussy, Crooks and castle, Subscrew, and Undftd. Please see the photos attached for inspiration. The photos are not for the logos and designs, but added to express the type of style we are going for.
Thanks so much for taking the time to consider our contest! We are looking forward to seeing the different ideas you come up with.