unwrapp KL

A great experience working with the designer LightED, who was very responsive to even the smallest of my changes, and submitted multiple design variations very quickly. Easy and enjoyable.

$275 paid

157 custom designs

22pre-qualified designers

Learn more about Logo Design Contest

Winning design #157 by LightED, Logo Design for unwrapp KL Contest
Gold Medal

designed by LightED

Project description

unwrappKL is a phone app that aims to bring you the best things to see and do in Kuala Lumpur, Malaysia. The main platform is the phone app, but will have a large presence on social media.

The name unwrapp is a play on words, as we aim to unwrap the 'mess' and find the 'sweetest' things to do in KL, much like unwrapping a piece of candy. The name is spelt 'unwrapp' because it is also an 'app'. The lettering is non-capitalised, as we feel it represents the younger, informal vibe of information we provide. 

We aim to tell people what to do, in a banterous, witty style of writing, and are aiming at an audience aged 18-35/40 years old. 

We want a design that is simple, preferably the name "unwrapp KL" written in lettering, with a symbol next to it (like a piece of candy, or sweet) that will also become synonymous with the brand.

The piece of candy will be the most important part of the logo, as it has to be able to be used in some situations without the lettering of 'unwrapp kl' below it. Therefore it has to be unique and stand out. The main thing is that it looks nice and is easily distinguishable - whether or not you decide to have a play on words in the design (like incorporating a skyline into the candy, or have it look like it's being unwrapped etc.) is up to you.

Because we want it to be simple, the colours we are interested in range from black, white, silver and gold, hot pink and electric blue but we are open to small variations if it matches.

Logo designs will preferably be on a black background, but we want to obviously have variations of the final design that work on both black and white backgrounds. 

I have attached files to this contest to show you some designs we like. 

Read full brief


  • Can I also see the right hand side design changes as made in my previous comment, but also see the sharp pointy ends of the wrapper join up with the circle bit of the wrapper. Thanks! #126
    • @danielwoodroof Thanks a lot sir for your feedback . i will try to make those changes on the last few ours remaining on the contest. had great time working wit you in case i didn't make it

  • Perfect - If we could have both the black and white background designs in one file, this will be the final design. Thanks! #144
    • About #144, Ok @danielwoodroof
      I'm prepare the file now, Thanks

    • Thank You @like an angel :)

    • @LightED good luck LigtED. it looks great. Thanks for the chance mr.danielwoodroof..

  • Feedback please #154
  • Feedback please #153
  • Feedback please #148
  • Can we try Istana Budaya's facade looking like the photo in this link: http://www.mohdzaid.com/wp-content/uploads//2012/04/10-istana-budaya.jpg
    Note how it looks like 3 triangles, kind of like the Sydney Opera House. If it's like this it will be more obvious as to what building it is, and take more vertical space.

    Could we also try one last variation where, instead of Istana Budaya, we have the Ilham Baru Tower, from the side so it's easy to see how the shape of the building: https://s-media-cache-ak0.pinimg.com/236x/11/d5/6e/11d56e6d9549d4689cd5f2a247336187.jpg Thanks! #136
    • About #136, Ok @danielwoodroof , no problem, will change it now, Thanks

    • About #136, @danielwoodroof
      Please check #142 #143 #144 #145

  • Can we change the Troika building on the left side to the facade of "Istana Budaya"? Think it would look nicer and more obvious as a landmark. Loving this and #133, just need to sort out this final skyline and then I think we're done! #131
    • About #131, Ok @danielwoodroof
      Change it right now, Thanks

    • About #133, @danielwoodroof
      Please check again #134 #135 #136 #137

  • And can we also make the helipad slightly more obvious on the TM Tower? Thanks! #131
  • Can we move the twin towers to the middle, instead of being on the side? And can we make the 'KL' font smaller, and make it hang on the bottom right corner of "unwrapp"? Also, would like to see this on a white background too (Keep the inside of the candy filled in in black). Thanks! Almost there! #130
    • About #130, ok @danielwoodroof
      I'm working on it

    • About #130, @danielwoodroof
      Please check #131 #132 #133

  • The skyline seems a bit too squashed together. Can we try space it out a little, and also try a different font for "KL"? Maybe like the font used in design #107 Thanks! #129
    • About #129, Ok @danielwoodroof
      Will upload it when is done, Thanks

    • About #129, @danielwoodroof
      Please check #130

  • I prefer the right hand side designs. Can we try the right hand side design, but with a skyline that includes: KL Tower, Twin Towers, TM Tower and Troika tower in that order. Also, for the white background design, can we give it a black outline, and fill in the centre of the candy (around the skyline) in black too? Thanks! #126
  • Think you could try this with the KL Tower, Twin Towers, TM Tower and Troika tower in that order? Thanks! And same font as design #95 #112
  • Think you could try this exact design with a KL skyline in it? Twin Towers, KL Tower, TM Tower and Troika tower?Thanks! #95
    • About #95, Ok @danielwoodroof
      Please check #123 #124

  • Hi, i like the bolding of the font! Although I do feel the candy design needs to be a bit more sleek and modern. Thanks! #121
  • Can i see this in the same font as design #95? And can we try it with just the Twin Towers? And ifpossible, see the designs on a white background too. Thanks! #112
  • modified the wrap a little bit. #112
  • Hello dear CH,
    I have made new changes upon your requests. Hope you like it :)
    the skyline & the font & new colors. #111
  • Also with font and colour similair to design #95. Thanks! #106
  • Can I see this with some Malaysian iconic landmarks? Twin Towers, KL Tower etc. Thanks! #106
  • a smiley candy #107