Whalers Brewing Company

Project description

Whalers Brewing Company is a young, rapidly expanding craft brewery located in Southern Rhode Island. During the four years we have been in business, our focus has been almost exclusively on making the best craft beer possible, at the neglect of well thought out and consistent identity branding. Please help us Internet! 

For some direction, please see the following list of descriptors we’ve narrowed down which we feel strongly represent the goals and identity of the company we are building. 

East Coast

Rhode Island

Rebellious

Nautical

Hand Crafted

Coastal

Approachable

Inclusive

Excellent

Bold

Proud

Industrial

Modern

Crisp

Young

Sexy

We are looking for a logo design that incorporates both a font that strongly encompasses our brand values and a mark/glyph/illustration. The logo should be able to be deconstructed into each of the two components so they can be used independently in packaging, apparel, letterhead etc. 

Please note, we are not necessarily tied to the idea of incorporating all three words of the company name (Whalers Brewing Company) in the logo. “Whalers” might suffice on its own.

For further direction, here are some examples from our industry that hit a lot a points we are looking for in a logo. Please note, these examples represent the structure and simplicity we are looking for in this design, not necessarily the style. 

https://pbs.twimg.com/profile_images/793459142656684032/pW8wNeLf.jpg

https://pbs.twimg.com/profile_images/1783221791/Rogue_Square.jpg

http://logodatabases.com/wp-content/uploads/2012/03/guinness-logo.jpg

https://static1.squarespace.com/static/56e02af5f85082d4f4d19cf6/t/56f3574e4c2f85b2409ee0b4/1458788232145/

We hope we’ve laid out a meaningful outline for this design contest. We are very much open to seeing some fresh artistic directions in these looks and look forward to seeing what everyone comes up with.