www.thegreatwestern.com.au

Contest Holder: WCBC

12/05/18

Expired

Prize

AU$645

Entries

270
Expired left

Project description

Company name: The Great Western:


The business. The Great Western is a resource sector focused tavern / function centre in the city center,  where the resource sector goes to do business, celebrate wins and commiserate loses.

The venue is in the heart of Perth’s Central Business District, Perth is a global hub of mining and oil and gas, as well as being the most isolated capital city in the world.

 

The Great Western has a playful branding position. We are proudly patriotic, but not above comedy. A brand that does not take itself too seriously is far more impervious to criticism.

 

Target market: white-collar professionals in the resource sector, the guys on sites (in the outback) as well as the guys in the office. Age group, 21 to 60, high education, (engineering) high income, technically, scientifically, and analytically minded, ethnically diverse.

 

Venue tag line:  Expand networks, build relationships, consolidate friendships.

 

We have no direct competitors, except to say, every bar in Perth. We will be strongly differentiated and focussed.

 

Logo needs to be contemporary, yet representative of historical mining in WA. While the bar is targetting the resource sector, i.e. oil n gas and mining, I think to try to say resources, not mining, is going to the tricky, however, I am open to ideas.

 

Ideally, can be reproduced 3d, so we can 3D print them and use the logo around the venue.

We will also need to work as multi-colour and single colour design.


Will need to work both as vertical/narrow situations as well as horizontal/shallow situations.


Read full brief

Comments

  • Hi guys, excuse the late addition of information:, however I am adding a bit more direction.



    The most visionally obvious image to represent mining is the headframe, at the top of the shaft.



    No one has incorporated a headframe yet. Yes, its a cliché, but the headframe really does say mining. Oil and gas representation are not so effective.

    West Australia is a bit of a cowboy state, so we need a logo that’s says mining, and isn’t too serious.

    You might want to try a design with a headframe in it, these are the most visually obvious representation of mining.

    Thanks guys, I really appreciate the work thus far, these some great material.

    Basically we need a bit of a wild west feel, will remaining corporate..
    • @WCBC what if this #75 #73

    • @WCBC #255 #256

    • @WCBC can you re open the contest ill try my best to beat your requirements. Good Day!

  • I hope You like it My Logo #261
  • Tgw #253
  • Tgw #252
  • Tgw #251
  • I hope you like it #250
  • Na don’t loose that cool design feature of the G and W, that’s excellent. West Australia also doesn’t have any mountains, so that look doesn’t work. Tweak 247. That’s a killer design #249
  • t #249
  • About #241, @WCBC

    Hi CH thank you for the rating, is there anything i can do to make it better?
  • Hey mate, that is a great design. You’ve nailed the concepts very well. What I would say is, it’s a bit too clinical – modernist. (we will talk about this, its not necessarily a disaster). We are a wild west tavern, so it’s a bit more warm, friendly toned. If you can incorporate this, it will be great. Thanks mate. #247
    • @WCBC Hi.I'm glad you liked my design. O.k. I will try to create an updated version.Thanks!

  • Hey mate, This is very good adventurous, brave art indeed. BUT…
  • I hope you like it sir waiting for your feedback
  • Tgw #231
  • Tgw #226
  • Tgh #225
  • thank you for the feedback and surely I will fix it
  • TGW #189
  • These are good mate, however West Australia has no real mountains, its pretty flat… ☹ The headframe is stronger is the design than the mountains. Thanks mate #187
  • Nice design, but you missed the T in great! #153
  • Nice design, but you missed the T in great! #153