New products for the largest voluntary organization in the world!

Special thanks to all designers! We got great designs and now we have tools to proceed with our project!


$615 paid

117 custom designs

37pre-qualified designers

Learn more about T-shirt Design Contest

Winning design #123 by JustDesign, T-shirt Design for New products for the largest voluntary organization in the world! Contest
Gold Medal

designed by JustDesign

Project description

Hello, all designers!

Nice works you have done already! As mentioned earlier, we apologize, that we did not warn you about using the Red Cross and Red Crescent logo on the designs.

It is simply NOT ALLOWED to play with them or especially use them in large, visible size. This kind of use is reserved only to “official use” in catastrophes and crises. The idea is, that we shall add the logo of the so called National Society (American Red Cross, Finnish Red Cross etc.) on the sleeve, or on the bottom of the mug etc. In a subtle way.

Please use your imagination in illustrations in other ways – how could you describe the work of Red Cross with pictures or forms. And take usage of graphic multiplicity of the principles.

Do not put our “Principles in Action” logo in a dominating way either.

And please note – T-shirt is only one item. We would like to see a design, that can be modified into other items as well.


Principles in Action is a project, that we started already in 2006. It is based on our continuous cooperation with the Finnish Red Cross since 1984. Within more than 20 years we had gathered a lot of experience in working together with a large charity organization – and we wanted to expand our activities also to other countries.
In that sense we started planning an international collection, that we could present to the headquarter of the Red Cross = International Federation of Red Cross and Red Crescent National Societies = IFRC. Through them we would present the collection also to the National Societies in each country.
For that purpose we decided to include the seven fundamental principles of Red Cross in “all” languages to the items, to give them a real spirit and flavor of Red Cross. To our surprise the Federation did not have these translations and so we had to collect them one by one from all the “exotic” countries. The most common and official languages were easy to get, but with Vietnam, Nepal, Guinea etc. it was not so simple. However, we did it and finalized our collection. We agreed on the cooperation with the Federation on 2006.
Since then we have sold these items to approximately 20 countries. The largest quantities have been to Finland, but we are still hoping to get new openings to new countries. It is not only Red Cross organizations themselves (staff, members, supporters), that w e sell these items to. We look also for corporate customers and retailers as well. When we sell to them, we include a royalty to the Red Cross – for the local Red Cross in the country where the deal is made.
Please look at our website to check the current collection.
Now we are looking for new ideas to refresh the image. You can use your imagination for illustrating the principles: Humanity, Impartiality, Neutrality , Indipendence, Voluntary Service, Unity and Universality. Perhaps you have to look from pages to have the explanations for all these principles.

In addition to T-shirt design we would like to use the same visual design in mug, umbrella, shopping bag. You are free to suggest other product ideas.

Read full brief


  • Profanities not allowed.
  • I had forgotten to upload the file with western languages that should be used in the design as well. Please review the file kielimassa.pdf. I think that the cross in your design is too dominating.
  • I had forgotten to upload the files with western languages that should be used in the design. Please review the file kielimassa.pdf
  • I had forgotten to uploaded the other file with western languages that should be used in the design as well. Please review the file kielimassa.pdf
  • I had not uploaded the file with western languages that should be used in the design as well.
  • Thank for your design! First I need to apologize that I had not uploaded the other file with Principles in western languages. If you have look at the file called kielimassa.pdf you notice that the visual image should contain western languages as well as arabic etc. languages you had used in your language. In the project description we mentioned that the new visual image of Principles in Action should fit to other products as well.
  • I like the combination of languages and hands. Are you able to revise the design and remove the cross?
  • I like the words in circle. Would it be possible to use mixed languages same way. The cross should not be that strong element on the design.
  • The blurry edges looks interesting. The only thing is that we try to avoid a cross in the desing. The Principles in different languages should be used in some clever way.
  • The cross is too dominating. Any other ideas how to put the Principles in different languages?
  • I have commented earlier today that the use of cross is not preferable. Is there any other way to interpret the Principles?
  • We have done something similar in the past. The design should be more interesting.
  • I liked the shape of the circle/sun where people hand in hand make it possible. The logo should not be used in the middle.
  • I liked the colorful idea and the hands! Are you able to combine the principles and hand in some better way?
  • In all designs the cross is very dominating part of the design. In our description we weren't clear enough what can be used in the design. It is not preferable to use the cross on the design. We do not want to have the logo with cross and crescent to be in big role either. Try to be creative by using the different languges the most genious way.
  • Dear CH, I just uploaded #11 it a revision of #4 with the new words that you wanted
  • helo CH, my design #7 i have tried to put it the way u wanted. however if i get the files containing actual fonts it would be better . thank you
  • hi! i see that your pdf is just an image ... do you have the original files because the pdf image is quite blurry when opening. which languages would you like displayed thanks
  • Dear Heitim, The file upload seems like its not in good quality. Will you be able to upload a Hi-resolution? Thanks, -J
  • greetings. I leave there I made modifications to each of the designs. everyone has the slogan in multiple languages​​, I hope you like it and apologize for forgetting that detail