Brochure: Glowbase recruitment software

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Winning design #14 by Meow, Trade Show Swag Design for Brochure: Glowbase recruitment software Contest
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designed by Meow

Project description

Glowbase is an award-winning Swiss startup company, providing recruitment software solutions to university graduate schools and Ph.D. programs. We are currently assembling an information package / handout which we can send to costumers (as a pdf by email). You can find a draft of the handout and some screenshots of our product through this link: http://www.glowbase.com/fileadmin/handout_design.zip We are still fine-tuning the text, but we think it will stay more or less the same as in the draft. As for the design, we are open for suggestions - our only requirement is that it must look really professional (remember, we sell to universities). The handout must be a tool to create interest, sell and inform. People want to see what we do, why we do it and how it benefits them. The overall impression should send a message of quality, trust, reliability and cleanliness - it could maybe include a touch of Swissness too. However, it is crucial that the same message is perceived by Swiss as well as international audiences, so don't exagerate with those snow-covered mountains... Since we plan to send the document around by email, we think that most people will read it on their computer/laptop/tablet, but some may also want to print it out. The images we used in the draft are just some samples to fill the space, they have no special meaning. Update 02.02.2014: ------------------ I have added some sample letters and the font definitions to the directory "corporate_design". As you can see from these documents, our corporate design is only defined on a very low level. It basically includes some pink (Pantone 240) elements on a white background – or the inversion of it. We therefore don't have any strict corporate design guidelines, but we think the brochure should somehow fit into the overall look and feel to be recognisable as a „Glowbase“ document.

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Comments

  • Dear CH, can you please confirm brochure sizes ? & Draft_Recruitment_Handout_EN.pdf i have follow this brochure ? thanks
    • |--|

      rajagee {*wrote*}:
      Dear CH, can you please confirm brochure sizes ? & Draft_Recruitment_Handout_EN.pdf i have follow this brochure ? thanks
      |--| Dear rajagee The amount of information contained will be the same as in the draft, but maybe with a good design we can compress it to fewer pages - we are open for suggestions! People should be able to read the document on their computers and maybe also print it on their home / office printers, so standard A4 format is maybe the easiest way? If you have a better idea, let us know! Thanks!

    • Dear CH, one more question how many pages you want ? thanks!

    • It should contain all the information from the draft, in the same sequence - you are free to arrange it on as many pages as you want (the shorter, the better).

  • regards glowbase, here's a brochure that has 12 sides, although I know that missing even two sides, but it is not a problem for me, and I can throw in later if necessary. Instead of pink, I used the color red, I was able to convert your text that your company is in the CMYK scale, and which is contained and hidden text that I was able to find over the release Cliping Mask I managed to convert the text to red-I think it still red and Black are a good combination for you / brochure as the overall design. This all looks, though I'm open to other creative vision, and I will gladly do more designs for you, I hope you like the idea of ​​beginning #1. Any good, and all the best krisdesign
    • |--|

      krisdesign {*wrote*}:
      regards glowbase, here's a brochure that has 12 sides, although I know that missing even two sides, but it is not a problem for me, and I can throw in later if necessary. Instead of pink, I used the color red, I was able to convert your text that your company is in the CMYK scale, and which is contained and hidden text that I was able to find over the release Cliping Mask I managed to convert the text to red-I think it still red and Black are a good combination for you / brochure as the overall design. This all looks, though I'm open to other creative vision, and I will gladly do more designs for you, I hope you like the idea of ​​beginning #1. Any good, and all the best krisdesign
      |--| I am set of 12 pages of A5, hope you like my first start

    • Dear krisdesgin Thank you for your suggestions. Here are some thoughts: - I like the idea of using A5, but I'm not sure if it is large enough? Maybe there's too much text to fit on A5? - The "Glowbase" logo should not be changed, the color (Pantone 240) and height/width ratio should stay the same (sorry, I did not explicitely mention that in the brief). Also, for letters, invoices etc, the logo is always on the top right corner and the contact details in the bottom right corner. I don't know if this is important for the brochure, maybe we could also try something different. I will update the zip file and add a sample letter. - The overall impression looks a bit "aggressive" (a lot of red, heavy fonts). I think we are looking for something a bit "cleaner", more discreet. Cheers!

  • Greetings. I've uploaded my entries (#3, #4, #5). I'm looking forward to your feedback. Thanks.
    • Hi Meow Thank you very much for your suggestions - I think you are on the right track! So far, we like #5 the best. The grey / pink in #3 and #4 are a bit too heavy, but #5 looks really elegant. We also like the slide format, as this is probably the easiest to read on a computer. Some thoughts on #5: - Pages 7-11 are a bit too pink, compared to pages 1-6. Maybe we could play around with the colors/icons a bit? - We like how you highlight the "your benefits" boxes. Maybe it could make sense to put them to the same place on every slide, so people immediately know where to look for the "core message"? Maybe the box could even be placed at the bottom of the page and span the whole width, something like a footer bar on every page? Not sure if this works, just an idea. Cheers!

    • I'll upload the revised work before the deadline. Thanks.

  • I have updated the zip file - see the notes in the brief.
  • Hello. I've submitted the revised designs (#6 & #8). #7 and #9 are are the same but set in the Blender Pro typefaces. Those are better if you don't the typefaces I used in the original designs which is Helvetica.
    • Dear Meow Thanks a lot for the updates. We like how the slides look very well arranged and follow a consistent style. However, we are not sure if this style works as a sales brochure. For example, if I look at a slide in full screen size, I realize three things: - It is well structured and the designer knows how to use his tools - It does NOT make me want to read the text - It does NOT make me want to buy the product That's a problem, because it obviously is the goal of the brochure to sell our product :-) The pink/gray combination is probably a reason why the slides look a bit monotonous - the color palette is maybe too minimalistic. When I compare other sales brochures (doesn't matter which ones), I also note that most of them use a lot of (stock) photos. Photos are a good way to include powerful emotions, so maybe using photos could help to open up the overall impression? I will try to extend the deadline of the contest. Cheers!

    • Thank you for your feedback. I'll see what I can do.

  • Hello. I've submitted my latest entries (#10 & #11). For #10, I've used photos as blurred backgrounds. I've added 2 new colors (based on the triad color scheme). For #11, I've put more variety in the layout to look more like a brochure. The photos are clear in this design. I'd like to hear your suggestions on which photos you should be on each page. Thanks.
    • |--|

      Meow {*wrote*}:
      Hello. I've submitted my latest entries (#10 & #11). For #10, I've used photos as blurred backgrounds. I've added 2 new colors (based on the triad color scheme). For #11, I've put more variety in the layout to look more like a brochure. The photos are clear in this design. I'd like to hear your suggestions on which photos you should be on each page. Thanks.
      |--| Dear Meow Thanks a lot for your work (and sorry for the late response). We think #11 is by far the best, the photos really have a great effect and make the brochure look much more vivid! Here's some feedback for the fine-tuning: - Slide 11 is awesome! Great idea with the business card! - The brochure looks great with the photos, but we will probably need to change some of the pictures (e.g. we don't like the lady on slide 9 ;) ) - Some slides look a bit "overloaded" and can probably be cleaned up a bit: -- e.g. slide 5 has a lot of overlapping layers: screenshot, address line, logo, info box, photo -- slide 6 is a bit too yellow, maybe the yellow-ish picture is not a good idea with the yellow bar etc? -- the borders / shadows of the screenshots are maybe better in light gray, just to get a better consistency through the slides? -- logo overlapping with color gradient on some slides (3,6,8,9...) - The icons on slide 8 (pie chart / pdf download) do not fit with the new style anymore, they should be adjusted to look a bit more appealing Keep up the good work! Cheers

    • Thank you for your feedback. I'll upload the revised design before the deadline.

  • Dear DembishDesign Thanks a lot for your suggestions. Here is some feedback: - We like that the layout is very clean - this makes it really easy to read. The title is nice too, looks elegant. - We also like the consistency you follow through all the slides. - The selection of photos is a bit unfortunate, they are too "common" - this makes it look a bit boring. Maybe use more people instead of pens and paper? But no ties please - the majority of our target group does not wear suits or ties. - The screenshots are too small, they should be readable - The "your benefits" section on every slide should be highlighted somehow - The address block looks not really beautiful, maybe remove the gray line? - We also think that the logo is a bit too dominant, maybe you could try to make it smaller? Cheers!
  • Hello. I've submitted the revised design (#14). Some important changes I've made: Cover page: I've replaced the image with a man using the actual software. Slide 3: I've replaced the image with a photo of the University of Zürich. Slide 8: I've added and change the icons.