Smashing 3-ring binder designs

After a first week with few designs I received good help from the designcontest team and was offered a (free) second week to get to a design that was to our liking. Providing feedback on all designs was time-consuming as not all designers immediately grasped the design requirements. Finally we came to around 6 designs that fitted (or could easily be made to fit) all our requirements. Our team of directors then choose a design and some minor changes were made by the winning designer. The process worked well for us and it was a good experience.


$482 paid

79 custom designs

pre-qualified designers

Learn more about Trade Show Swag Design Contest

Winning design #72 by TCMdesign, Trade Show Swag Design for Smashing 3-ring binder designs Contest
Gold Medal

designed by TCMdesign

Project description

THE GENERAL IDEA Design a smashing new 3-ring binder cover for our time-proven world-class result-oriented practical leadership development program materials. The binders will be vinyl-covered (white or other color) and I am told that this vinyl will not tolerate too much detail (detailed images will probably not come out right). Our programs are the top and used by top executives so they must look smashing. Our logo shall be put in blue PMS colors against the white. We need one generic binder design. The two note-worthy author-names must be displayed. Lastly, we need the title and sub-title texts shown, in combination with the text "The Total Leader". Attached are two images: One is our international logo (required) and the other is our Total Leader Pyramid image (optional). One brochure (" Folder") is also attached for our Personal Leadership program. This shows how we market our Total Leader programs as a group. More info on our design style can be found on our website The current design is also shown. We think that is no longer modern and representative of the high quality and excellent results that we achieve with our programs. Thus, this contest aims to find an appealing modern alternative that will properly represent the unique programs and high return-on-investment that we deliver. Lastly, also a design template with the proper dimensions for our binders is attached. FEEDBACK AFTER DESIGNS #1 to #4 AS THESE STILL REQUIRE QUITE SOME CHANGES In general, the following shall be adhered to: - The logo shall ALWAYS be displayed in the original colors as in the example. - The logo shall ALWAYS be displayed against a white background. Design of the FRONT of the binders: Most of us like front #1 and #2 but a number of things need to change: - We will have TWO binder types (for the moment) following this design so the design must be good for both. It is a good idea to have the side in the color of the program (the current blue for Eff. Pers. Leiderschap, and Eff. Pers. Productiviteit in the darkest blue color). The bar on the front shall then start with that color of the side and then change (in blocks or as a shade) to the lightest of the FOUR blocks (as displayed on the front of design #4, but positioned as in designs #1 and #4). - Most prefer the logo in the top left corner because that is where it sits on our letterhead also. Leaving out the text under the logo creates more rest in the design, I think. - We like to see the 'AND' between the author names replaced with a '&'. - The term "ONTWIKKELBOEK" shall be displayed more prominently: in a larger fontsize and it is suggested that it shall not be underneath the names of the authors (e.g. in the top-righthand or bottom-right hand corner). Design of the SIDE of the binders: - As written, we like to have the background of the side in the color of the program. We also like the logo here (in the original colors and against a WHITE background) and we want a balanced/nice design. - We definitely want the text "Ontwikkelboek" (in lowercase or capitals) on the side. There will be a second binder for only this program that has the text "Actieplan" (in lowercase or capitals) and we want people to read what binder it is before they fetch it from a shelf. - For the same reason we also want the program name on the side: Just the title, NOT the "Total Leader Concept" text and NOT the author names. Keeping it simple can add peace and style to the design. Alternatively, it may be an idea to abbreviate the name as "EPL" (or "EPP", for the other program binder). - Design #4 comes closest to what we want, considering the above. Nevertheless, a number of changes a re still necessary, and your creativity may well find a much better solution... Design of the BACK of the binders: - We like to keep the back simple as in design #1. In that design we would like to see just the "TOTAL LEADER CONCEPT(R)" text underneath the pyramid. - Possibly also the website-address can be mentioned on the back. The above provides a better insight in what we like. Please be creative. We look forward to a number of new designs! Any further questions? Please write me!

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